You’ve heard of healthwashing . . . but welcome to the latest trend – oatwashing. Oatwashing: Taking a mostly unhealthy product, adding the word oatmeal to its name and watching the sales roll in. See: Kellogg’s Pop Tarts Oatmeal Delights. … Continue reading
Breakfast may be the most important meal of the day, or not. While most parents want to send their kids off to school with a full stomach and the required energy to learn, many adults make it all the way … Continue reading
New here? Get our iPhone or Android App to scan & choose healthy groceries! Or try Fooducate’s Online Nutrition App! Want to lose 20 pounds in 6 weeks? There is a big hoopla around a new book – Six Weeks to OMG: Get Skinnier Than … Continue reading
A few days ago we posted a review of Kraft’s new line of breakfast cookies, Belvita. Our bottom line was that as far as cookies go, it was OK. However, for breakfast, there are better options. We were contacted by … Continue reading
Happy Father’s Day! Although this holiday is usually associated with buying dads a tie/electronic gizmo/golg club/fishing gear and enjoying a BBQ meal, we’d like to take a minute to ponder the paternal role in a family’s healthy eating habits. 1. … Continue reading
Last week, First Lady Michelle Obama held a holiday reception with children, parents and staff at the Children’s National Medical Center in Washington, D.C. Chit-chating with the kids, the subject of healthy breakfast came up. From the transcript: CHILD: What’s … Continue reading
In a bold and expensive branding move, Kellogg’s has leased 3000 square feet of prime real estate in New York’s Times Square to set up a Pop Tarts store. From the company press release: Customers will be able to eat … Continue reading
Cereal has become, in just over a century, the quintessential American breakfast. Tens of millions of people start their day with a bowl of flakes, puffs, or crisps poured from a cardboard box . There are over 1000 different cold … Continue reading
For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a … Continue reading
Happy Father’s Day dear families! Although this holiday is usually associated with buying dad a tie/electronic gizmo/golg club/fishing gear and enjoying a BBQ meal, we’d like to take a minute to ponder the paternal role in a family’s healthy eating … Continue reading