Ok, not a bar, a “granola bites” snack-pack for young children. This is not a joke, it’s a new product – MySuperSnack - that promises a lot on the nutrition front. But does it also deliver? Background: The grab-and-go toddler … Continue reading
The Church, Waffles, and Made-up Marketing Holidays
New here? Get our iPhone or Android App to scan & choose healthy groceries! In our consumerist world, every day is a holiday, a made up marketing festivity geared to get us to buy (and eat) more of something. And so today it’s … Continue reading
What’s Greek Yogurt Doing at the Superbowl?
Finally in 2012, a Superbowl ad for food other than junk. Dannon presented its Oikos Greek Yogurt in a playful, sexy little clip featuring John Stamos and a pretty, albeit violent, partner. Will a 30 second spot for $3.5 million convince … Continue reading
Eat Your Berries! (10 Interesting Facts)
We had an interesting opportunity to participate in the Berry Health Benefits Symposium last week outside of Los Angeles. No, until a few months ago we did not know there was a conference dedicated to berries either! but it turns … Continue reading
How VitaminWater XXX Uses its Ingredient List to Market Health
Ever enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption, convincing them that said liquid is gloriously rich in health benefits and in some cases also uber-hip. Vitamin Water XXX is a classic … Continue reading
![Froot Loops is NOT a “Smart Choice” [Inside the Label]](http://www.fooducate.com/blog/wp-content/media/FrootLoopsSmartChoices "Froot Loops is NOT a “Smart Choice” [Inside the Label]")
Froot Loops is NOT a “Smart Choice” [Inside the Label]
We’ve been following developments in nutrition rating schemes and front of package labeling for quite some time. Smart Choices is a labeling system that informs consumers which products are a nutritious choice using a green check mark as a quick … Continue reading
![Glacéau Vitamin Water 10 [Inside the Label]](/images/default.jpg "Glacéau Vitamin Water 10 [Inside the Label]")
Glacéau Vitamin Water 10 [Inside the Label]
Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading
Taste Test – The Fruit Guys Home Delivery Box
Last week we got a refreshing email from the Fruit Guys, who run a fresh fruit (and vegetable) delivery service in key metropolitan areas across the country. here’s their story: The Fruit Guys is a green and sustainability-focused company that … Continue reading
A Graph Explaining Why America is Getting Fatter
In the past 30 years the cost of fresh fruits and vegetables has gone up 40%. At the same time, the cost of soft drinks has gone down by over 30%. The graph below is taken from a New York … Continue reading
Inside the Label: Organic Bear Fruit Bars
We recently reviewed several healthy snack options, fruit leathers, and freeze dried fruit. Today, a look at another option – Bear Fruit Bars. We’d like to thank reader Sarah S, a Fooducate Product Tester, for her feedback. Bear Fruit Bars … Continue reading