Blue Popcorn. Really? [Inside the Label]

Blue Popcorn. Really? [Inside the Label]

We’ve heard of blue corn, an heirloom variety cultivated by the Hopi tribe of the southwest, but the blue popcorn pictured here is not popped from those kernels. Instead, some marketing genius thought it would be cool to color popcorn … Continue reading

Posted in Nutrition Label Analysis | 18 Replies
M & M’s Deconstructed

M & M’s Deconstructed

If you’ve visited New York’s Times Square lately, you may have encountered M&M’s World. It’s a three floor temple celebrating all things small, round, chocolaty, and brightly colored. The brand, owned by Mars, has been around since the early 1940′s … Continue reading

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Skittles – Taste the Rainbow of Chemicals [Inside the Label]

Skittles – Taste the Rainbow of Chemicals [Inside the Label]

Skittles are a popular candy manufactured by Mars, Inc. Originally from the UK, the brand was brought here in the late seventies, and has nevcr looked back. The “taste the rainbow” theme has been used extensively in the brand’s marketing … Continue reading

Posted in Nutrition Label Analysis | 18 Replies