Froot Loops, German Edition – Das ist Gut?

Froot Loops, German Edition – Das ist Gut?

Here’s the European version of Froot Loops. It’s Manufactured by Kellogg’s in the UK, and distributed across the continent. This package has information, including nutrition and ingredients, in German, French, Swedish, and Finnish. Looking at the product, you can see … Continue reading

Posted in Nutrition Label Analysis | 26 Replies
The Incredible Shrinking Candy from Mars

The Incredible Shrinking Candy from Mars

Mars, the candy maker, not the planet, is trying to do its share to help America lose some weight. While it won’t go to the extreme of making Kale Kandy bars, the company announced last week that it will be … Continue reading

Posted in In The News | 7 Replies
Instead of New Pop-Tart Flavors, How About Pop-Tarts 2.0?

Instead of New Pop-Tart Flavors, How About Pop-Tarts 2.0?

It’s always interesting to see what commercials will air during “The Biggest Loser”. Last night, Pop Tarts grabbed our attention with their new “Wildlicious” line of toaster pastries: Buckle up and unwrap a fusion of fruit flavor. Cherry, orange, strawberry, … Continue reading

Posted in Nutrition Label Analysis | 20 Replies
Velveeta’s Cheesy Skillets – Liquid Gold?

Velveeta’s Cheesy Skillets – Liquid Gold?

Have you seen the ads for Kraft’s Velveeta brand? The cheese-like product has been around for decades, and is now expanding to the dinner table. A series of humorous TV ads has been making the rounds promoting the “liquid gold”. … Continue reading

Posted in Nutrition Label Analysis | 24 Replies
Fighting Obesity: Hollywood isn’t Helping

Fighting Obesity: Hollywood isn’t Helping

The obesity epidemic has been the subject of our last few posts. On Friday we almost wept reading disheartening stats on obesity growth across the 50 states. Over the weekend we looked at the raging epidemic from a food industry … Continue reading

Posted in Nutrition Label Analysis | 6 Replies
Tang Drink Mix & Kraft’s International Strategy

Tang Drink Mix & Kraft’s International Strategy

Skimming through big food companies’ press releases and financial reports is not necessarily the most exciting activity one can imagine, but it does provide some deeper context as to where they are heading from a business perspective. We came across … Continue reading

Posted in Nutrition Label Analysis | 8 Replies
Bromine: Mountain Dew’s Dirty Little Secret

Bromine: Mountain Dew’s Dirty Little Secret

This is a guest blog post by Andy Bellatti, MS. Here’s a product I recently tweeted about – the latest Dunkin’ Donuts beverage — the Mountain Dew Coolatta. A small (16 oz.) one contains almost 13 teaspoons of added sugar, … Continue reading

Posted in Nutrition Label Analysis | 29 Replies
Why Do Fruit Snacks Use Artificial Colors?

Why Do Fruit Snacks Use Artificial Colors?

Another week, another fruit snack exposed. Last week we talked about fruit leathers. Today, Welch’s. Looking at the front of the package, you have to admire the marketing effort that went into its construction: Brand name is the most prominent, … Continue reading

Posted in Nutrition Label Analysis | 19 Replies
About Those Colorful Easter Candies

About Those Colorful Easter Candies

Easter, the holiday of spring and renewal, is also the holiday of brightly colored eggs and candies. Today, millions of kids will gorge on sweets. And some, as a result, will start bouncing off the walls. It could be the … Continue reading

Posted in Food Safety | 9 Replies
Times Square Renamed Junk Food Square

Times Square Renamed Junk Food Square

This Week, Frito Lay is taking over Times Square with a plethora of marketing activities. The New York Times reports: Frito-Lay plans to spend this week in Times Square with a promotional event featuring a flavor kitchen, which is part … Continue reading

Posted in In The News | 8 Replies