Fruity Cheerios – “Naturally” Flavored, Artificially Colored

Fruity Cheerios – “Naturally” Flavored, Artificially Colored

Fruity Cheerios is a relatively new extension of the venerable Cheerios line of cereals. The marketing pitch is directed at moms: Kids love the fruity fun, Moms love the Calcium and Vitamin D! Here’s more copyedit: Here’s why they are … Continue reading

Posted in Nutrition Label Analysis | 7 Replies
All Natural Fanta?

All Natural Fanta?

One of the most popular claims on food packaging in the past few years is “Natural”. From sugary snacks to TV dinners to drinks, you’ll find this unregulated term appear on processed food-like products that are as far from being … Continue reading

Posted in In The News | 3 Replies