Crystal Light Liquid – A New Way to Ruin Your Water?

Crystal Light Liquid – A New Way to Ruin Your Water?

It’s getting hot, and people are drinking more to keep their bodies hydrated. Water – as we all know – is the greatest hydration solution ever created. But some people simply can’t stand the (non) taste. For those watching their … Continue reading

Posted in Nutrition Label Analysis | 10 Replies
Kool-Aid Brings Back the Fun [Not Kool]

Kool-Aid Brings Back the Fun [Not Kool]

This full page ad was spotted in Rachel Ray’s EveryDay magazine. “Bring back the fun” is supposed to trigger parents’ memories of a happy, carefree childhood, and nudge them to impart the same on their offspring. Just look at those … Continue reading

Posted in Nutrition Label Analysis | 23 Replies
Inside the Label: Matt’s Munchies Fruit Leathers

Inside the Label: Matt’s Munchies Fruit Leathers

We recently covered freeze dried fruit snacks, and today we’ll take a look at leather snacks. Chef Roberts, operating in the New York metropolitan area, has recently launched a line of fruit leather. From the Chef’s marketing department: Matt’s Munchies … Continue reading

Posted in Nutrition Label Analysis | 5 Replies