Dasani Drops. Flavor Enhancer. Health Reducer

Dasani Drops. Flavor Enhancer. Health Reducer

Remember when Kraft introduced Mio Water Flavoring last year? We didn’t (and still don’t) approve of that artificially constructed product, but the folks over at Coca Cola must be thinking otherwise. That’s why their subsidiary Dasani water group recently introduced … Continue reading

Posted in Nutrition Label Analysis | 68 Replies
FRS Healthy Slim – BS PR for a BS Product

FRS Healthy Slim – BS PR for a BS Product

We recently received an email pitch from FRS, a beverage company affiliated with Lance Armstrong, Tim Tebow and other super sport stars. We decided this would be a good opportunity to conduct an exercise in critical reading, to sharpen our … Continue reading

Posted in Nutrition Label Analysis | 9 Replies
Kraft Foods Wants to Grow, But is THIS the Right Way?

Kraft Foods Wants to Grow, But is THIS the Right Way?

  Kraft, one of the largest food companies in the world, is publicly traded on the New York Stock Exchange. It is worth over $55 Billion. Every year we get to glimpse into the company’s financials, and to hear about … Continue reading

Posted in Nutrition Label Analysis | 14 Replies
Trident Bubble Gum – A Good Chew? [Inside the Label]

Trident Bubble Gum – A Good Chew? [Inside the Label]

Some friends were chewing Trident bubble gum recently at a long drawn meeting and they offered a piece to everyone so we could stay alert.The package as well as the gum itself are glowing pink. Knowing about Fooducate’s food label … Continue reading

Posted in Nutrition Label Analysis | 9 Replies
Stevi-huh?

Stevi-huh?

Heard of stevia? if not, don’t fret, you’re in good company. 70% of Americans are not familiar with this relatively new sweetener, according to a new study by Mintel, a consumer research company. Over the years, the quest for a … Continue reading

Posted in In The News | 7 Replies
The (un)Natural History of Sweet – From Sugar to Stevia

The (un)Natural History of Sweet – From Sugar to Stevia

This was the week of stevia, a new zero calorie sweetener, that got FDA approval as a safe food additive, and will shortly find its way into soft drinks and other products scattered about our supermarket aisles. If you are … Continue reading

Posted in Food Thoughts | 34 Replies