A Blueberry, Banana, and Acai Berry Walk into a Bar …

A Blueberry, Banana, and Acai Berry Walk into a Bar …

Ok, not a bar, a “granola bites” snack-pack for young children. This is not a joke, it’s a new product – MySuperSnack -  that promises a lot on the nutrition front. But does it also deliver? Background: The grab-and-go toddler … Continue reading

Posted in Kids Nutrition | 12 Replies
How VitaminWater XXX Uses its Ingredient List to Market Health

How VitaminWater XXX Uses its Ingredient List to Market Health

Ever enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption, convincing them that said liquid is gloriously rich in health benefits and in some cases also uber-hip. Vitamin Water XXX is a classic … Continue reading

Posted in Nutrition Label Analysis | 11 Replies
Pom Wonder…full of 17 Teaspoons of Sugar! [Inside the Label]

Pom Wonder…full of 17 Teaspoons of Sugar! [Inside the Label]

“POM Wonderful” is a juice that we enjoy on occasion because it tastes great. The tart and sweet flavor mix is an acquired taste, but served very cold it is just lovely. Perhaps, even wonderful. And you’ve got to love … Continue reading

Posted in Nutrition Label Analysis | 10 Replies
The Next SuperFood? FDA Approves Baobab Fruit

The Next SuperFood? FDA Approves Baobab Fruit

The FDA has approved the use of baobab fruit in foods and drinks, a year after a similar approval was granted in the European Union. The fruit, pictured above, is jockeying to become 2010′s superfood. Will it reach the rockstar … Continue reading

Posted in In The News | 9 Replies
Glacéau Vitamin Water 10 [Inside the Label]

Glacéau Vitamin Water 10 [Inside the Label]

Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading

Posted in Nutrition Label Analysis | 4 Replies
Beware: Açai Berry Internet Scams

Beware: Açai Berry Internet Scams

We all know the internet is chock full of scam artists finding innovating ways to part your from your money. Free credit reports, performance enhancing drugs, and weight loss miracles are just a few examples. In the past few years, … Continue reading

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