Ok, not a bar, a “granola bites” snack-pack for young children. This is not a joke, it’s a new product – MySuperSnack - that promises a lot on the nutrition front. But does it also deliver? Background: The grab-and-go toddler … Continue reading
How VitaminWater XXX Uses its Ingredient List to Market Health
Ever enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption, convincing them that said liquid is gloriously rich in health benefits and in some cases also uber-hip. Vitamin Water XXX is a classic … Continue reading
Pom Wonder…full of 17 Teaspoons of Sugar! [Inside the Label]
“POM Wonderful” is a juice that we enjoy on occasion because it tastes great. The tart and sweet flavor mix is an acquired taste, but served very cold it is just lovely. Perhaps, even wonderful. And you’ve got to love … Continue reading
The Next SuperFood? FDA Approves Baobab Fruit
The FDA has approved the use of baobab fruit in foods and drinks, a year after a similar approval was granted in the European Union. The fruit, pictured above, is jockeying to become 2010′s superfood. Will it reach the rockstar … Continue reading
Glacéau Vitamin Water 10 [Inside the Label]
Earlier this year, Glacéau, a subsidiary of Coca Cola, introduced yet another vitamin water, dubbed Vitamin Water 10, due to its low caloric content of [fill in the blank] calories per serving. The “center for responsible hydration”, as Glacéau like … Continue reading
Beware: Açai Berry Internet Scams
We all know the internet is chock full of scam artists finding innovating ways to part your from your money. Free credit reports, performance enhancing drugs, and weight loss miracles are just a few examples. In the past few years, … Continue reading


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