Hello and welcome to Fooducate!
My name is Hemi Weingarten. A few years ago, as a father of three babies in the San Francisco Bay area, I tried my best to buy and prepare healthy food for my family. But as the toddlers grew older and started eating solids, each trip to the supermarket became more challenging.
So many products. so many health claims, nutrients, and ingredients. So many promises by manufacturers.
Despite being a high tech exec with a graduate degree under my belt, I found it difficult to make rational, information-based decisions for a task as simple as putting groceries into my shopping cart.
Do my kids really need to drink juice?
How much sugar is too much in a breakfast cereal?
What are nitrates?
Should we avoid all food colorings?
Is just a tiny bit of trans fat OK?
What about those yogurts especially designed for young children?
Which pasta sauce is more nutritious?
I was confused.
So I decided to do something about it. I began to educate myself by voraciously reading books and web articles about the modern food system, nutrition, and food preparation. At some point I decided that I need to share this information with other people, so that they too will be able to make better choices. And thus Fooducate was born.
Fooducate is a personal grocery advisor, helping people make healthy food choices for their families. Fooducate’s nutrition app is available online and for iPhone and Android mobile devices.
We also publish a daily tip (more or less), where you’ll find tips and tricks to help make you a better shopper of nutritious food. Topics include nutrition fact labels, hard to pronounce ingredient names, “health claims”, and other marketing tricks to watch out for at the supermarket. We also discuss current events and public health policy.
Fooducate is not funded by the food, drug, diet or supplement industries. Nor does Fooducate sell, peddle, distribute or otherwise offer magic pills, secret celebrity diets, and/or exotic supplements.
We’re here to help you.
Thanks for reading!
-Hemi and the Fooducate team