Take a look at this product. It’s brand name includes the word “organic”. It is “made with organic wheat flour & organic sugar”. If you are a consumer interested in buying certified organic products, you may be tempted to buy it.
However, it is actually NOT a certified organic product. You have been duped. None of this product’s other ingredients are organic.
The USDA has issued updated instruction to manufacturers warning them that this type of product packaging can be misleading to consumers:
While we believe that the term, “organic,” in a brand name context does not inherently imply an organic production or handling claim and, thus, does not inherently constitute a false or misleading statement, we intend to monitor the use of the term in the context of the entire label. We will consult with the FTC and FDA regarding product and company names that may misrepresent the nature of the product and take action on a case-by-case basis.
Basically, Newman’s Own and other manufacturers could find themselves being reprimanded by the FDA or FTC. Since there is no clear-cut decision here, some manufacturers will continue to dupe consumers and take the risk of regulatory action, while others will figure out a safer solution.
(H/t to The Cornucopia Institute)