Nutritionally speaking, a good snack should balance protein, carbs, and fats in order to keep you satiated for at least 3 hours until your next meal. A decent amount of protein every meal helps, about 10 grams.
Potato chips are the penultimate American snack. A one ounce serving provides greasy fingers and takes 150 calories off your daily budget. The macronutrient spread is 10 grams of fat, 15 grams of carbs, and just 2 grams of protein. This low level of protein means that you will be hungry again soon.
The folks at Quest took the chip form-factor and decided to turn it into a protein super-power. They did this by changing the simple potato-oil-salt recipe of classic chips into something more similar to Pringles – a processed potato snack. Here is the ingredient list for Quest BBQ Protein Chips:
Protein Blend (Milk Protein Isolate, Whey Protein Isolate), Dried Potatoes, Corn Starch, High Oleic Sunflower Oil. Contains less than 2% of the following: Tomato Powder, Onion Powder, Paprika, Garlic Powder, Spices, Salt, Paprika Extract (Color), Yeast Extract, Calcium Carbonate, Natural Flavors.
The protein blend is not something you can make at home or buy from a farmer. Milk protein isolate and whey protein isolate are a byproduct of cheese production. Body builders buy them in powdered form to add to food and drink. In some cases, they may cause digestive problems such as bloating, cramps, and gas.
Dried potatoes are the base for Pringles as well. The corn starch is used as glue to keep everything together. Most of the other ingredients are used to create the BBQ flavor. Yeast extract is another name for MSG.
Nutritionally, a one ounce serving of Quest Protein Chips has just 120 calories, divided into 21 grams of protein(!), just 2 grams of fat, and 5 grams of carbs. The macro-nutrient imbalance pendulum has swung in the other direction, and there are not enough healthy fats or carbs here. However, there are worse things you could eat for snack.