A new study published in the peer-reviewed Apetite journal earlier this month, found an interesting correlation. Over 100 preschool boys and girls were given an assignment to identify the brands associated with food logos. The children’s height and weight were measured as well. The outcome: The better preschoolers could identify fast-food and junk-food logos, the more apt they were to have a higher BMI (body mass index).
This is not surprising. The ensuing discussion in the article touches upon one of the biggest challenges public health officials have to deal with – marketing to children. Each time the government tries to create some sort of regulation on this matter, the industry pulls out its checkbook and buries the idea for a few years, promising to self-regulate itself. Obviously, this is not working.
(Hat tip to A.M.)