Consumer Reports recently conducted a survey of 1000 people to learn about people’s attitudes regarding food labels.It’s amazing to see how marketers manage to dupe shoppers with meaningless drivel.
The saddest example is the term “Natural”; 3 out of 5 consumers prefer a product labeled Natural because they believe it is healthier. This, despite the fact the the term is meaningless from a regulatory perspective. 75% of these consumers think products labeled as Natural do not contain GMOs, are pesticide free, and contain no artificial ingredients. Unfortunately, they are wrong.
Consumer Reports, together with TakePart, has created a petition to ban the use of the term “natural” in labels. Please take a minute to sign it.