As you may have already heard, Kraft is recalling Velveeta in several states, after discovering that 260 cases of the product were manufactured with an insufficient amount of preservative. Oh, the irony.
Velveeta “cheese product” has been faking it since 1928. It looks like cheese, but it isn’t. the FDA does not even allow it to be called cheese. Look at the ingredient list and you will understand why:
Milk, whey, skim milk, milk protein concentrate, water, milkfat, whey protein concentrate, sodium phosphate, modified food starch. Contains less than 2% of salt, calcium phosphate, dried corn syrup, canola oil, maltodextrin lactic acid, sorbic acid as a preservative, sodium alginate, sodium citrate, cheese culture, enzymes, apocarotenal and annatto (color).
Compare to Swiss Cheese:
Part skim milk, cultures, salt, rennet.
The preservative missing from the recalled Velveeta is sorbic acid – bold above. It is a harmless additive used to inhibit mold. It’s the least of our worries when it comes to this product. While each of the other ingredients on its own is not the end of the world, their combination is an abomination.
More specifically, why add protein concentrates to cheese? Why add water? Corn syrup? Additionally, the sodium content per serving (1 ounce) is very high, close to 20% of the daily maximum recommendation. To see Velveeta’s nutrition grade, get the free Fooducate app (android, iphone).
Eat real cheese, there is no shortage.