What Does a Yogurt With No-Sugar-Added Look Like?

Sophie Blueberry Cobbler Yogurt

Sophie’s is a new and small manufacturer of Greek yogurt with the tag-line “No sugar added non-fat Greek yogurt”. This is exciting, as unsweetened yogurts are hard to come by these days.

We expected the Blueberry Cobbler flavor to be a mix of plain yogurt and fresh blueberries, but alas, the ingredient list told us a different story:

Cultured pasteurized nonfat milk, xylitol, blueberries, pectin, blueberry flavor with other natural flavors, Reb A, vegetable rennet. Contains live and active cultures.

As you can see, the “No sugar added” does not mean “No sweetener added”. Sophie has most definitely sweetened up this yogurt – by adding three kinds of sweeteners:

  1. Xylitol – a sugar alcohol often found in chewing gums. It is naturally found in fruits and vegetables, but mass produced from the barks of trees. Sugar alcohols have only 2.5 calories per gram, compared to 4 calories for table sugar. Some people suffer from gas when ingesting too much of sugar alcohols.
  2. Blueberries – contain naturally occurring sugars. Unfortunately, there are less blueberries than xylitol, which means their antioxidant contribution is close to nil. On the bright side (?) so is their sugar contribution.
  3. Reb A – a brand of stevia extract. While made from the natural stevia plant, the processing into Reb A is anything but natural.

We’re perfectly fine with added blueberries, by the way. Too bad there are barely any in the yogurt.

Despite the fact that this yogurt has “no sugar added”, a 5.3 ounce serving of Sophie yogurt has 110 calories. This is similar to other Greek yogurts that are sweetened with sugar!

Are we impressed? Not really. The “no sugar added” bit is nothing more than a marketing gimmick.

A better option is to buy plain yogurt and some fresh or frozen blueberries. Place a handful of blueberries in a bowl and use a fork to squash them and let the juices flow. Add the yogurt and you are good to go. With enough blueberries, you won’t need any added sweeteners.

  • Tom

    I finally want to see a yoghurt with full fat milk and no added sugar/sweetener and no pectin or gelatin or anything similar.
    Just milk, live culture and fruit – it will be sweet enough and healthy as well.

    • Mary

      Nancy’s might be what you are looking for if it is available in your area.

    • pafarmgirl

      Cabot and Stonyfield both make a plain full fat yogurt. Cabot is Greek yogurt, Stonyfield is regular.

    • Anything4bacon

      In Canada that’s Olympic Krema Greek yogurt. No sweetener added and 11% fat. They make sweetened and flavored varieties also.

  • Csillagfeny

    It’s so easy to make yoghurt and kefir at home with less money you pay for it in stores!Make it yourself,you know what’s in it!http://www.thekitchn.com/how-to-make-yogurt-at-home-cooking-lessons-from-the-kitchn-125070

  • H2O

    These companies I wish they would put all their efforts into saving the world not trying not trying to device the world

    • H2O

      I meant deceive

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