Bolthouse Farms, a Campbell’s subsidiary, is on a tear with new product introductions. Last month we wrote about their new salad dressings. Today – a new line of beverages called summertime smoothies. Here’s the marketing pitch for the Amazing Mango smoothie that has “3 and 3/4 servings of fruit“:
Made with 100% fruit, our Amazing Mango® Smoothie puts the spotlight on Mother Nature’s natural solo artist. Packed with mango and the antioxidant power of vitamins A and C, the word ‘amazing’ really is putting it lightly. But we’re humble, so.
Sounds wonderful, right?
Let’s start with the fact that this product contains 34 grams of sugars per serving. That’s close to 9 teaspoons worth of sugar that you can gulp in 15 seconds. Unfortunately, you will likely drink twice that amount, because the smallest bottle size is 15.2 ounces, which is almost 2 full servings of 8 ounces. Total sugar for the smallest bottle – a whopping 17 teaspoons of sugars!
Where there is fruit, there should be fiber. Alas, there is only 1 gram of fiber in this drink. Were you to eat the fruit instead of drinking it, you would get much more fiber. For example, a single mango has 5 grams of fiber. A medium apple has over 4 grams of fiber.
Here is the smoothie ingredient list:
APPLE JUICE FROM CONCENTRATE (WATER, APPLE JUICE CONCENTRATE), MANGO PUREE FROM CONCENTRATE (WATER, MANGO PUREE CONCENTRATE), VALENCIA ORANGE JUICE FROM CONCENTRATE (WATER, VALENCIA ORANGE JUICE CONCENTRATE), BANANA PUREE, PINEAPPLE JUICE FROM CONCENTRATE (WATER, PINEAPPLE JUICE CONCENTRATE), LEMON JUICE FROM CONCENTRATE (WATER, LEMON JUICE CONCENTRATE), NATURAL FLAVOR, VITAMIN C (ASCORBIC ACID), VITAMIN E (D-ALPHA TOCOPHERYL), CALCIUM (CALCIUM LACTATE), VITAMIN A (BETA CAROTENE), IRON (FERRICORTHOPHOSPHATE), SELENIUM (SODIUM SELENITE), RED BEET JUICE CONCENTRATE (COLOR).
Although this product is marketed as a mango juice, it is mostly comprised of apple juice. None of the juices are fresh either. They are all from concentrate, meaning that they have been stored in some cold container for months. Perhaps that’s the reason that both vitamin A and vitamin C have been added to the juice. Eating fruit does not require the sprinkling of added vitamins on top.
The fact that vitamins A and C have been added is even more irritating in this product because Bolthouse proudly boasts the antioxidant power of vitamins A and C, misleading the consumer to believe these vitamins are naturally present in the product.
The market pitch ends with “we’re humble“, but perhaps Bolthouse should edit it to “we’re deceptive“.
Our suggestion to you, as always, is to hydrate with water, and vitaminize by eating real fruit. If you’re going to do a smoothie, prepare one on your own, and make sure the serving size makes sense. Otherwise you will be ingesting way too much sugar for your body to handle.