Ritz Crackers and Calorie Illusions

Ritz Crackers - misleading serving size

There’s not much good to say about Ritz Crackers. Made from refined flour, trans-fatty oils, and high fructose corn syrup, there is no redeeming nutrient in this product. You can take a look at the ingredients and see for yourself:

UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID), SOYBEAN OIL, SUGAR, PARTIALLY HYDROGENATED COTTONSEED OIL, SALT, LEAVENING (CALCIUM PHOSPHATE AND/OR BAKING SODA), HIGH FRUCTOSE CORN SYRUP, SOY LECITHIN, MALTED BARLEY FLOUR, NATURAL FLAVOR.

Oh well, you think, at least the calorie count is low – only 80 calories per serving. But then you take a look and realize that a serving is defined as 16 grams – half an ounce. That works out to 5 crackers per serving.

Not only is that number a joke, a teething baby eats more than 5 crackers in a sitting, but it is also an infraction of FDA regulations. We’ll explain:

For every food category, the FDA has defined a reference amount customarily consumed (RACC). Manufacturers are required to provide nutrition information per serving that is as close as possible to the RACC. This makes comparison between two products much easier for shoppers.

In the case of Crackers that are usually used as snacks – as Ritz crackers surely are – the RACC is 30 grams. Ritz is showing nutrition information for a much smaller portion, essentially halving the calories from 160 to 80, and halving the sodium from 210mg to 105mg. This is misleading and should stop.

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  • pbow435

    SO important to look at that serving size!

  • jadegreen_eyz

    Call me crazy but my favorite snack cracker (alone or with toppings) are saltines with the unsalted tops. All the rest are much higher in calories and over-priced.

  • Utopia

    5 crackers would crumble into a Ritz dust. Those crackers are lighter than air. One wrapped tube would easily be a serving- hence why I don’t buy them.

  • H29

    Garbage in a box

  • JKern

    Seems like the problem is at the FDA. How can you have crackers that are snacks and crackers that are not? Are not Ritz like melba toasts? I agree the serving size is way wrong, but it appears that the FDA is to blame for having two categories.

  • f

    Money hungry food industry. Should send all those fools to hell!

  • Disgusted

    To think I always ate this crap the FDA is full of crap what do they care…I have not been eating ritz for months and will not eat them any more…I found better….shove them ritz company…

  • Sarahbeeeee

    But…. but they just came out with a bacon version!! :’( Lol!