Enough With the Energy Drinks!

HyDrive Energy Water

Every day, clueless PR folks don’t realize they are doing their junk food clients harm by sending us their latest pitches. That’s what they get for blindly distributing mass emails on their clients’ behalf. It’s a blast (pun intended)!

We recently got an email from an energy drink company called Hy Drive Energy. It’s a vitamin water copycat. Here’s some of the pitch:

As a pioneer in the hybrid beverage industry, HYDRIVE Energy Water provides consumers with a product that has the light, refreshing taste of a vitamin enhanced water with the boost of an energy drink at only 30 calories.

Each unique flavor contain formulas, such as Antioxidant, Recovery, Vitamin, Focus, Active and Extra Power to provide the consumer additional benefits.

For example:

Citrus Burst – Vitamin Formula: This citrus flavor is a vitamin formula containing B3, B5, B6 and B12 Vitamins and Vitamin A.

Time for a Fooducate look under the hood. As you may already suspect, the reason this drink has only 30 calories is not because a very low amount of sugar has been added. It’s because some sort of zero calorie sweetener has been used. Here is the ingredient list:

PURIFIED WATER, SUCROSE, CITRIC ACID, NATURAL FLAVOR, SODIUM CITRATE, CAFFEINE, POTASSIUM BENZOATE (PRESERVATIVE), POTASSIUM SORBATE (PRESERVATIVE), GUM ARABIC, MONOPOTASSIUM PHOSPHATE, CALCIUM CHLORIDE, SUCRALOSE, CALCIUM D-PANTOTHENATE (B5), NIACINAMIDE (B3), TAURINE, ESTER GUM, MAGNESIUM CHLORIDE, PYRIDOXINE HYDROCHLORIDE (B6), L-CARNITINE, YELLOW 5, YELLOW 6, VITAMIN A PALMITATE, CYANOCOBALAMIN (B12).

The one ingredient we like here is water. After that, it’s all downhill.

Sucrose is the scientific term for table sugar, but it’s probably more hip to list it as sucrose in order to fool people into thinking it is better or has fewer calories. The zero calorie sweetener used in sucralose. Read about the dangers of artificial sweeteners here.

Other problematic ingredients include controversial food colorings Yellow 5 and Yellow 6 (risk for carcinogenicity and hypersensitivity), and additives you won’t find in your kitchen or supermarket – potassium benzoate and potassium sorbate.

The vitamins can be obtained from real food with better bio-availability than the mega-doses in this drink. Most likely you will pee away the majority of the vitamins in this drink within hours of drinking it.

Bottom line: Crap in a bottle. Vitamin waters are a terrible waste of money with no positive benefits at all. If you want a “Citrus Blast”, eat an orange. Energy drinks are a public hazard. Need a boost in energy? Enjoy your coffee after a good night’s sleep and eat real food.

Get Fooducated

  • Kim M.

    I would love to get Fooducated on Coconut Water. I am a distance runner and find I do need a bit more than plain water after a 90-120 minute run. I ditched Gatorade for Nuun tablets in my water, then I ditched the Nuuns for Coconut water (VitaCoco is the only brand I can find that doesn’t have “Natural Flavors” added.). What do you think? Am I wasting $2 a pop? Is there a better alternative that will provide some replacement electrolytes after a particularly long or hot run?

    • http://www.fooducate.com/ Fooducate
    • RjE

      Absolutely! Coconut water is one of the best electrolyte replacements after a long run. When i trained for my half marathon, I drank a combo of coco water, cheery juice, and green tea. I stayed away from Gatorade or anything similar. Go for the coco water if you run 75 mins +. Good luck!

    • Vegan love

      The Taste Nirvana brand also has great coconut water without natural flavors. ;)

    • stark

      Melaleuca brand Sustain drink is awesome, and great at helping with hydration.

  • Aria Gonzalez

    You know what’s hilarious? I once saw a thing about one of the exec’s who sell that Vitamin Water crap… he was saying that no one could mistake it for a health drink. The very first time I EVER heard about Vitamin Water was when I saw it in the grocery store. My thought was ‘hey, that sounds like it might be good! …Wait. Why is it bright red…?” Then I looked at the ingredients and put it back. But my FIRST thought was “Hey, healthy!” Yeah, not so much.

  • Amber @ Au Coeur

    Haha, I love this post. Those drinks are just garbage — thanks for continuing to educate people. I don’t consume caffeine so coffee is not something I would drink either. I actually find that eating an apple can be a great way to get an energy boost if I’m dragging.

    http://www.amber-hinds.com

  • Kerry Jorgensen

    Please correct the grammer … FEWER calories, not less calories!
    Otherwise, I completely agree with your assessment.

    • scott moore

      Oh the irony…

      • grammar nazi

        In case you did not catch the irony, you were dumb enough to spell GRAMMAR incorrectly while ridiculing the OP. Well played.

  • Disgusted

    I stopped Gatorade but before I knew it was poison in a bottle is drank an enormous amount because I suffer dyhidration …I regret having not known how bad it was for me…I keep away from all those poisonous energy drinks Gatorade and all that crap that is advertised on TV…they should all drown in it…..

  • Lyv

    Horrible smh. We don’t need anymore crap on the shelves.