Lucky Charms, a cereal brand owned and operated by General Mills, is celebrating 50 years of “magically delicious” breakfasts. Jubilees are joyous, but when looking at what this product has been offering to 3 generations of children, we just want to cry.
For starters, every serving of Lucky Charms has two and a half teaspoons of sugar. In other words, this cereal is over 30 percent sugar by weight. Yes, that’s 10 grams of sugars out of a 27-gram serving.
The marshmallows are colored using no less than 4 artificial dyes – blue 1, red 40, yellow 5 and yellow 6. According to some studies, these dyes are potential carcinogens and may cause hyperactivity in some children. In Europe, these dyes are not allowed.
To increase brand loyalty, General Mills has set up a website for kids with comic cartoon characters, video games and “magical adventures”. In tiny fine print at the bottom of the webpage is a warning “hey kids, this is advertising”.
Young children are very impressionable and can’t tell the difference between advertising and content. Blurring these lines is immoral at best, and should be illegal in countries where public health interests are a higher priority than corporate interests. Oh, wait… that’s not here is it?
- General Mills website, captured 2/18/2014
- CSPI Chemical Cuisine