Hampton Creek Foods is a San Francisco start-up company that vastly differs from its web and mobile technology neighbors. Its goal – to replace eggs for food processing with a cheap, plant based formula. You won’t be able to enjoy sunny side eggs with this product, but expect to see it in mayonnaise, doughs, and other food products that call for eggs. In fact, Whole Foods Market recently began carrying the company’s Just Mayo product.
A team of scientists at Hampton Creek has spent the last few years developing a formula that seeks to emulate all the benefits of eggs from both a nutrition and culinary perspective. The results are promising, as company executives are reporting on upcoming collaboration with major food companies. Hampton Creek just raised $23 Million dollars in funding from Asian Billionaire Li Ka Shing.
It seems like a win-win for everyone.
Egg production on massive scale today is fraught with issues. Factory farms cramp millions of hens into tight quarters, pump them with antibiotics and pollute the environment. The process is inefficient, because hens require feed and housing to produce eggs. Hampton Creek’s solution cuts the input costs twenty-fold! This means that food companies using its product will actually be saving money and doing a good thing at the same time.
What do you think? Will we be seeing more of these food solutions in years to come?