The FDA has a very long list of rules that pertain to nutrition labels, ingredient lists, and health claims on a packaged food product. The regulations are far from perfect, but are much better than the Wild West labeling of just 30 years ago.
Unfortunately, there is still plenty of wiggle room for companies to deceive consumers. One of the glaring holes in the FDA’s regulatory framework is a lack of definition for several key words. While use of the term “Healthy” is limited to products with certain nutrient values, the use of the word “Natural” is still open to interpretation.
Consumer confusion results when products made with high fructose corn syrup, GMOs, and other highly processed ingredients are labeled as “100% Natural” in order to bestow them with health marketability.
In this well crafted video, an organic food advocacy group takes a humorous poke at the lameness that is the “Natural” label.