This Simple Supermarket Hack Increased Produce Sales By 20%

Doctor Recommeds Produce

People listen to their doctor. To any doctor. If the doctor is at the supermarket and tells them to buy more veggies, people oblige. In fact, the doctor doesn’t have to say anything, he simply holds up a sign. Even better, the doctor is a cardboard cutout!

This scenario is taken from Morrison’s, a grocery chain in the UK. And it worked! Veggies saw a 20% increase in sales.

Can you imagine this happening here in America?

May we suggest Beyonce or Katy Perry instead of a doctor. What do you think?

  • Marie

    I think a celebrity physician or chef would be worth a try. I know that Chef Jose Andres sometimes talks about how veggies are sexy!

  • Leslie M.

    Celebrity endorsements sound cutesy and might work on some people, but the whole point of the article is: “People listen to their doctor. To any doctor. If the doctor is at the
    supermarket and tells them to buy more veggies, people oblige.”

    Beyonce and Katy Perry are not doctors.

    • Fooducate

      Yes, but they are very influential. Beyonce signed a multimillion dollar ad deal with Pepsi. Imagine she did the same type of promotion for veggies. Or a Katy Perry cutout in the supermarket saying “Veggies make me ROAR…”

      • jadegreen_eyz

        Influential? Why do we need celebrities to endorse healthy eating lifestyles? They lack credibility because they dine at lavish restaurants and/or probably have personal chefs and personal trainers. You want to appeal to your common, average shopper. Moreover, Beyonce’s deal was for a soft drink. Those advertisers are shooting for a younger demographic that is not necessarily interested in healthy eating habits. I just can’t quite see her prancing/grinding with celery and carrot sticks in hand.

        • Fooducate

          The question is not “do we need celebrities?” but “will celebrities be successful in convincing people?”. The fact is that celebrity endorsements work. On kids, young adults and older adults as well.

          • Nina

            Celebrities have been outspoken about their diets, it hasn’t worked yet. There are many of them who are vegetarian, vegan, macro, whatever. They write cook books, they write articles, what is it that you want? Do you think a cardboard cutout of Katy Perry is going to do jack? I don’t mean to get heated, but you’re completely 100% behind this bananas idea.

          • jadegreen_eyz

            What a sad reflection of our society that we are looking to
            singers/celebrities to influence health issues such as diet. The most influential member of a household with regard to diet is the person doing the grocery shopping. I would hazard a guess that a majority of the times, it will be the woman. In addition to doing the shopping, she will prepare the meals (and no, I’m not trying to be sexist, there are a number of men who fulfill this role admirably). I would find the reknowned Dr. Sanjay Gupta far more credible on the issue of healthy diets, even though he is a neurosurgeon.

  • Chole Purvis

    {sadly} a cardboard cutout of “Dr.” Oz would probably work like a charm!

  • Utopia

    Who needs a cardboard cutout of anyone? How about the mere taste and appeal of fresh fruit and veggies be the draw? That’s enough to get me to fill my cart each shopping trip.

    • Fooducate

      Perhaps in a world named Utopia it would work, but back here on Earth, veggies need all the help they can get from celebrities…

      • Nina

        I’m sure you just meant to be cheeky, but it sounded degrading. Long lasting health will not be achieved by celebrities getting paid to endorse vegetables. It’s a ridiculous claim and is (embarrassingly) an appropriate answer to “this worked in the U.K., let’s mess it up a little in our american way and see if it works here!”. A doctor’s advice is not trendy, it is coming from an effing doctor. A celebrities health advice is asking for a trend. Long lasting health starts at home.

        • M

          I think the point is not whether we SHOULD use or need a celebrity to get people to have healthier diets. I do think it is overly idealistic to just say “people should just eat vegetables.” People should stop smoking too, but people still smoke. It seems to me that if a picture of Beyoncé or Katy Perry could cause people to make healthier choices, why not do it? Unfortunately, Americans probably would respond more to one of them than an anonymous doctor. Celebrity endorsements work–that’s why there are so many.

  • Granny Goat

    I lived in the UK for many years and shopped Morrisons regularly. I loved buying the wide variety of potatoes. Each kind labled “baking”, “boiling”, “chipping”, “salad”, “waxy”, “floury”… And yes, doctors are well respected. A Brit’s GP may not change for 20 or more years. Morrisons also put up a life size cardboard cutout of a security gaurd once. Guess what that was for!

  • chels

    A reminder in the isle would be great a lot of people don’t think about it all until they’re home and its to late but just seeing a go ahead sing
    n may make them think healthier in the grocery store

  • Kitty purry

    How incredibly embarrassing. Honestly, if someone’s that influenced by Beyoncé, go ahead and eat bad and eventually weed yourselves out of the human population.