BIG NEWS: Original Cheerios is Now Non-GMO

Non GMO Cheerios

On Thursday, General Mills announced, without too much fanfare, a small but incredibly important change to its product formulation. By product, we mean just one – Original Cheerios. From GM:

Consumers across the U.S. are seeing “not made with genetically modified ingredients” this week on familiar yellow boxes of original Cheerios.”

The brief note on General Mills corporate site (not the Cheerios site), goes on to explain that this was not really a big deal, as Cheerios hardly contained any GMOs to begin with. The oats, which comprise the majority of the product, were never a genetically modified crop. The first change is that the tiny bit of sugar added is from now solely from sugarcane, not beets. Cane sugar is not genetically modified. The other change is in ingredient number two – modified cornstarch, which the company is now sourcing from non-GMO corn. This is the Cheerios ingredient list:

Whole Grain Oats, Modified Corn Starch, Sugar, Salt, Tripotassium Phosphate, Wheat Starch, Vitamin E (Mixed Tocopherols). vitamins and minerals: Calcium Carbonate, Iron and Zinc (Mineral Nutrients), Vitamin C (Sodium Ascorbate), a B Vitamin (Niacinamide), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B1 (Thiamin Mononitrate), Vitamin A (Palmitate), a B Vitamin (Folic Acid), Vitamin B12, Vitamin D3.

General Mills is one of the largest food companies in the US and is the owner of multiple brands of cereals, as well as Yoplait yogurt, Progresso soups, Pillsbury, Green Giant, Haagen Dazs, and Betty Crocker. The company has poured millions of dollars into campaigns AGAINST labeling of products with genetically modified ingredients, not to mention opposing any product changes.

So why this sudden change of heart?

For one, consumers concerned about potential health effects of GMO foods have been pestering the company through various social media outlets to change its ways. These grass roots efforts are like a mosquito in your bedroom in the middle of the night. The high-pitched buzz in your ear won’t kill you, but you sure as heck want to squash it and get back to the business of sleeping.

Second, it was easy to do. There was no major reformulation, and only a small logistics change was required to change the product.

Third, General Mills changed only one product out of its portfolio of hundreds. This is a test balloon, sent out to the public, to see its reaction where it counts most – the bottom line. If sales of Cheerios will now increase, you can bet your life that more products from GM will start bearing the non-GMO label.

Bottom line: Food companies are a business just like any other. They work to maximize their profit. If we show them that non-GMO will make them more money, that’s what where they will head.

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  • vroomvsr

    GMO foods aren’t all that bad, they just need more testing. They have the potential to save lives. If anyone could present a counter argument I will be happy to read it.

    • Sandra

      Oh please. How exactly are they saving lives? Do some research. The entire purpose of GMO is so these plants are resistant to round up. They are then covered in it. Would you spray round up on the food on your plate then eat it? If not, avoid GMOs.

      • Audrey

        Hey, I’m not all for GMOs but he’s got a point- they can save lives. Think of world hunger- GMOs produce more food through larger sizes, disease resistance, and faster growth.

        • Dani

          Yet people continue to starve. Until GMOs eradicate world hunger (or these corporations attempt to do so) I’ll continue to be against them.

          • vroomvsr

            It’s because of people like you. If GMOs were more widely accepted into society then more GMO crops could be grown and thereby save more lives. Read my comment on golden rice and you will see what I mean.

          • http://www.lifestylenaturals.com/ Matt Wohler

            GMOs are widely accepted.. And HAVE been the majority of our crops from before the General Pop. was even aware of it.

      • vroomvsr

        Actually you are quit wrong. There is a product out their called golden rice that contains tons of nutrients that could help save malnourished people in Africa. However Kenya refuses to import it because of their ignorance. By opposing GMO’s you could be potentially killing people in Africa. What do you have to say about that?

      • vroomvsr

        Also you cannot genetically modify a plant a plant to be resistant to pesticides, the pesticide can still penetrate the skin of the plant. You really should do some research so you don’t sound ignorant. Are you defeated yet?

    • schrein

      Seriously it’s not OUR prerogative to make sure u research more before u praise this poison can u use Google? U certainly managed an account here easily enough

      the current fda deputy commissioner is a former Monsanto head and Clarence Thomas is a former Monsanto lawyer who is a current supreme court “justice” just research more simply put you’re misinformed but do your own research

      • vroomvsr

        Approximately a trillion meals containing GMOs have been eaten so far nothing bad has happened. What’s to be against GMO foods. Please give me a link to where you found this info.

        • Nikolay

          What’s happened, you stupid, insolent prick? Obesity is at epidemic levels, cancer is on the rise, The entire EU has BANNED them, and you think eating a strawberry with salmon DNA is safe. Go ahead, you stubborn, cheap asshole, enjoy your imminent cancer.

        • Phil

          Nothing bad has happened??? Within the years that GMOs have been introduced, there is alarming cancer rates, more food allergies, digestive problems, mental problems and the list goes on. What we put in our bodies has a direct correlation to the level of health we sustain. Crops don’t have the nutrition they once had and with that so many people are malnourished.

  • CallMeSuspicious

    Are we just taking their word for it that it’s now non-GMO? Is anyone testing it to be sure they’re not shining us on?

    • vroomvsr

      What’s wrong with GMO foods. Trillions of meals containing GMOs have been eaten without side effects. GMO foods have the potential to save lives. Tell me whats wrong with them.

      • http://www.lifestylenaturals.com/ Matt Wohler

        That’s simply not true.

        • vroomvsr

          GMO crops have higher yields so it takes less farmland. In developing countries GMO crops would save lives….
          (They can be made to have higher nutrients)

  • Gabbygoo

    I agree with you callmesupicous!

  • schrein

    Do some research before u praise gmos folks- bt resistant corn is a registered PESTICIDE that u eat! unless u wear organic cotton u r absorbing toxins through your skin via bt cotton this shit is not saving lives especially since it ruins the soil please do more research fools

    I could go on and on and on its not sustainable at all being it ruins soil and ultimately gmo contamination of organic crops is like a neighbor painting their house and getting paint all over yours then charging u for paint it’s compete bull $hit

  • Terrificka

    Gmos have been proven to cause problems to the reproductove system, cause infertility, and of course, cause cancer. Gmo farms create and attract so much pollen and this pollen is then carried on to non gmo farms where Monsanto is then allowed to sue these loyal farms for patent infringement. The only advantage of this ideaa is more for less and more benefits for corporations. Dont like world hunger? Try donating your time OR money to organizations and charities. Oh, lemme guess, you dont have the time or money.

    • vroomvsr

      Please give me some links to where you found these “facts” cause I really doubt that any of these are true. I would like some links, otherwise I will have to assume that you are lying. Also GMO foods could solve world hunger just as effectively as charities for less money. Oh, and lastly that was a really bad insult.

  • Alex

    Bullshit! Why not Cherries show proof it is Non-gmo Project Verified and Organic certified! No excuse if they won’t label it clearly! Lol nice fvcking try! Beware Monsanto company is father of lies of the world! Lol

  • Alex

    Beware Cherrios wolf wears mask of sheep!