Lunchables is a billion dollar franchise for Kraft Foods selling a cheap and unhealthy lunch solution to mom and kids for over 30 years. The combination of fat, sugar and salt in the company’s amalgamation of its top brands (Oscar Mayer meats, cheese, and crackers) sometimes exceeds a child’s daily maximum levels. To decrease these ghastly levels, the company reduced the thickness of its cheese and meat slices by 40%, netting a hefty increase in profits as well. Cheesy, to say the least.
Just when we think it can’t get any worse, along comes a new product offering. Introduced earlier this year, this product line promises “more of what kids love”. The Chicken Soft Tacos is marketed as follows:
Lunchtime has never had flavor like this, and so much of it. They’ll love filling soft tortillas with white-meat chicken, Kraft Cheese Blend and Kraft salsa, then eating ‘em right up. Plus, it comes with spring water, Kool-Aid Tropical Punch single, Cheez-It® crackers and OREO cookies.
The ingredient list is scary to look at:
Among the highlights you can find in our detailed analysis of the product:
- Salty! Has over 35% of the daily max
- Very high in saturated fat
- Contains sodium benzoate / benzoic acid
- Contains nitrites/nitrates
- Contains controversial artificial sweeteners
- Contains controversial artificial colors
The one redeeming thought is that perhaps some children will drink the water straight up and toss the Kool-Aid. Wishful thinking?