Being a good parent is hard. Teaching your kids wrong from right, protecting them from harm, and encouraging their curiosity are all part of a mother’s and father’s daily routine. Creating healthy food habits is also a major component of parenting. We have 3 to 5 opportunities a day to create and reinforce healthy eating choices.
There is a fifth column in our homes and neighborhoods, undermining our efforts and persuading children that fast foods Must. Be. Consumed. Advertising these pseudo-foods to children is one of most immoral things a company can do. Children don’t have the ability to critically appraise TV commercials and other ads. They see a toy offered with a happy meal and boom, the nagging begins.
The Robert Wood Johnson Foundation compiled some interesting stats regarding the top perpetrators:
- Burger King and McDonalds are responsible for 99% of all ads!
- 4 TV Channels are responsible for 4 out 5 commercials kids see: Nickelodeon, Nicktunes, DisneyXD, and Cartoon Network.
Shame on these companies.
Some parents have no problem with this type of marketing to children because they have been successful in educating their kids about the bogus nature of ads and foods. But many parents are struggling with the incessant “ad noise” that their children are bombarded with hundreds of times a week. So please, McDonald’s, leave kids alone!
Here is the full infographic from the Robert Wood Johnson Foundation