In fact, the entire diet soda market contracted by 7% this year, compared to a more modest 2% decline in full calorie soft drink sales. This is wonderful news to everyone who has a stake in our health, and terrible news for the beverage giants whose revenues have (slightly) contracted.
There are multiple reasons for this decline:
- the realization that diet drinks, despite their name, do not lead to weight loss
- concerns over the safety of artificial sweeteners
- emerging research about interference with our metabolism
- many other beverage options
Why have you stopped drinking diet beverages?