Chipotle is continuing its marketing efforts to position itself as THE premiere real food option when eating…well, fast food. The 1400 strong chain prides itself on “Food with Integrity” and earlier this year committed to sourcing as much non-genetically modified ingredients as it can.
It’s no surprise to see the following cartoon video (and iPhone app) coming from the company. The hero, a scarecrow, works at an industrial food-processing factory until he sees the light and starts his own business with fresh foods grown in his tiny farm. The video is well made, as is the iPhone/iPad app.
Good work Chipotle! Your chain is probably considered by consumers to be the leader in clean food outside the home.
The leading product at Chipotle is the burrito, and at around 900-1200 calories per burrito is quite a hefty meal. This calorie count is before adding chips and drinks. Even if the calories are the purest in the world, they still add up.
Our recommendation: When going to Chipotle, take a friend with you and split a meal.