Froot Loops, the cereal brand loved by generations of kids and vilified by nutritionists, has a new version out on the market – Froot Loops Treasures. What’s the treasure you may ask?
Well, aside from the O shaped cereal in the standard Froot Loops cereal, there are crunchy pink pillows stuffed with a “strawberry flavored filling inside”. Perchance the manufacturer has added some real fruit to this seemingly nutrition void product?
Since you can’t judge a cereal by its
cover Front of Pack, we turned to the ingredient list:
Ingredients: Sugar, whole grain yellow corn flour, wheat flour, whole grain oat flour, degerminated yellow corn flour, oat fiber, soluble corn fiber, contains 2% or less of vegetable oil (partially hydrogenated coconut, soybean and/or cottonseed, palm), salt, invert sugar, glycerin, dextrose, apple flakes, strawberry pure concentrate, natural flavor, modified corn starch, sodium citrate, cornstarch, citric acid, cellulose gel, cellulose gum, tricalcium phosphate, xanthan gum, mono- and diglycerides, DATEM, sodium alginate, red 40, blue 2, turmeric color, yellow 6, annatto color, blue 1, BHT for freshness, caramel color.
Vitamins and Minerals: Vitamin C (ascorbic acid and sodium ascorbate), niacinamide, reduced iron, zinc oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B1 (thiamin hydrochloride), vitamin B2 (riboflavin), vitamin A palmitate, folic acid, vitamin D, vitamin B12.
Indeed a strawberry puree appears on the list, but there is less strawberry here than salt, which is 5 places in front of the puree in the list. As you know, the ingredients must be listed by order of their weight in the product.
Reading through the rest of the ingredient list is a nutrition horror story, one that we are too weak-hearted on this fine morning to outline in this post. A partial list – trans fats, controversial artificial colors, problematic preservatives, too much sugar (first ingredient), and not enough fiber.
Needless to say, this is a product to keep your kids as far away from as possible. If the young ones are really bent on buying this cereal, let them scan its barcode with the Fooducate app (free for iPhone and Android), and see for themselves why they should not be asking for it, let alone ingesting it.