The American Medical Association, representing over 200,000 physicians, is considering support of a ban of sales and advertising of energy drink to kids and teens under the age of 18. This is not alcohol and certainly not cigarettes, so why are these doctors getting all worked up?
The answer is simple. Energy drinks have led to many incidents of emergency room admittances for kids with caffeine poisoning:
“Studies have shown that high ‘stimulant’ drinks contain excessive amounts of caffeine with one can having the equivalent of up to 50 cups of coffee. Excessive caffeine can cause adverse effects such as dizziness, insomnia, agitation, restlessness, anxiety, GI disturbances, myocardial infarction and death.”
The AMA has no lawmaking or regulatory power, but the organization does hold sway in Washington DC. Don’t expect the beverage industry to allow any changes. A most lucrative segment for them is the teen 14-18.
Once again, it’s up to parents to protect their kids from predatory marketing tactics. Good morning America…