The answer – women. On average, women snack 3.1 times a day, with men only 2.7. That works out to 3 more snacks per week for the ladies. This information was collected by the NPD group, a consumer insight company.
Additional interesting findings:
- Women, more than men, look for nutrients when snacking, but don’t want to give up the satisfaction of a craving.
- The top 5 snacks are fresh fruit (Yay!), chocolate, potato chips, cookies, and yogurt.
- A person’s mood and situation has more influence on snack choice than gender, age, or time of day.
- NPD’s recommendation to snack manufacturers – focus on nutrition, it’s a bug opportunity. We agree, but the focus should be on making products that are nutritious, not health claims that are outrageous.
Who snacks more in your family – the guys or the gals?