First there came the gummy bear candy that kids loved so much. Then came the gummy bear multivitamin for kids. And now, a gummy multivitamin for adults. Because, you know, we don’t eat healthy enough.
We’ve been approached several times by the SmartyPants PR firm to write about their product, and recently noticed many esteemed members of the nutrition community write about this product as well. The PR firm is certainly earning its retainer.
So what’s so special about this product?
- It’s novel – they combined the fun of a gummy bear with the multivitamin content for an adult
- It’s got all the buzzword nutrients wrapped into one (actually six) gummy droplets – multivitamin, omega 3, and vitamin D
- No bad ingredients that some other supplements have such as HFCS or artificial colors
- Gluten free and eco-friendly (omega 3 sourced from sardines, not tuna or salmon)
All the above are great, once you’ve decided to take a multivitamin.
But should you?
You see, nutrients are best absorbed by the body when they come in their natural package – leafy greens, fresh glass of milk, a salmon steak, or fresh berries. The fact that a multivitamin contains over 100% of your daily value of a nutrient does not guarantee your body will absorb those nutrients completely.
So why is the supplement industry raking in billions of dollars in revenue every year? For the same reason the insurance industry is – fear. People are scared that they are not eating healthy, that their bodies are not getting enough ____________ (fill in the blank). A multivitamin is like an insurance policy for my health, you may say.
A daily dose of Smartypants will cost you about one dollar. $7 a week. If you’re a couple – $14 a week. How many more fruits and vegetables can you buy with $14?