Do You Want Your Child to Drink Artificially Sweetened Milk?

No, we didn’t think so. Please do yourself a favor and tell the FDA what you think, by entering your comment on a proposed change it is considering in the labeling of flavored milk.

Chocolate Milk FDA

The current labeling laws mandate the words “reduced calorie” appear on the front of pack of flavored milk (chocolate milk). The dairy industry is worried that this is a turnoff for kids. So it petitioned the FDA for a change. They would much rather have the words “reduced calorie” disappear from the front. In any case the ingredient list will not change. But as we are well aware, most people, including kids, are influenced by the front of pack wording.

A few issues we have with chocolate milk:

- It’s bad enough that chocolate milk has 3 added teaspoons of sugar. What’s wrong with just one teaspoon, or none? Works great at home when adding nesquik.

- Artificially sweetened chocolate milk may seem like a solution to too much added sugar. But due to the controversy around the dangers of artificial sweeteners, especially for kids, we wouldn’t let our kids near it.

- in any case, the source of sweet (caloric / artificial) should be clearly understood by the consumer in a quick glance at the front of label.

What do you think?

CLICK here to comment on the FDA’s website. It takes less than 90 seconds.

A suggested comment that you can copy and paste:

Dear FDA,

Please don’t change the front of pack label on flavored milk!

Parents and children have come to rely on it as a quick way to appraise the sweetener source in the milk. The proposed change will only lead to confusion and an increased chance that children will inadvertently consume artificially sweetened milk.

As parents who are worried about the potentially harmful effects of aspartame and other artificial sweeteners, we want our kids to easily identify stay away from them. Requiring kids to take an extra step by turning to the back of the carton and reading the ingredient list will lead to more consumer confusion, not less.

CLICK HERE TO COMMENT. DO IT!

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  • http://twitter.com/Artemisia__Moon Nina

    Gross. Done.

  • http://www.facebook.com/dirk.wethington Dirk Wethington

    I don’t want my child drinking milk at all. It isn’t made for humans. It’s made for calves.

  • peggy

    that crazy! i wish i am at 1900s everything is so pure.. now is worst!!

  • Jen

    For the love of all that’s holy, if we want a chocolate milk with fewer calories, why can’t we simply have it with less sugar and allow it to taste a bit less sweet? Trust me, there’s more than enough chocolate and sugar in there to spare quite a bit (half? that’s a starting point). I bet the kids wouldn’t even notice if the sugar was cut by a third or half.

    • http://www.fooducate.com/ Fooducate

      Exactly!

  • Rebecca Kaplan-Shank

    The comment about Nesquik is a little weird. I mean, yes, you generally do not add more sugar when mixing in Nesquik, but let’s be real. The first ingredient in Nesquik is sugar.

  • James Cooper

    If you are a parent worried about the potentially harmful effects of aspartame then Fooducate should be correcting your misapprehensions.

  • Darryl Miglio

    First hide the sweeteners and then what is next to hide? Alcohol? Bleach?

  • Carol H.

    This is already going on to some extent with bottled juices, teas, etc. that use Stevia-type sweeteners. If you don’t look at the ingredients you won’t know it’s there. As to whether this sweetener is “natural” is another matter, but I prefer to know when it is there because it tastes awful/unnatural/distracting. I’d prefer 1-2 teaspoons of real sugar instead (vs. the 1/4 cup most beverage companies think we want). In Europe there are many artificially-sweetened beverages that do not say “diet” or “artificially sweetened” on the front label … you also need a magnifying glass to see it in the ingredients. It’s annoying when you aren’t expecting/wanting it.

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