The current labeling laws mandate the words “reduced calorie” appear on the front of pack of flavored milk (chocolate milk). The dairy industry is worried that this is a turnoff for kids. So it petitioned the FDA for a change. They would much rather have the words “reduced calorie” disappear from the front. In any case the ingredient list will not change. But as we are well aware, most people, including kids, are influenced by the front of pack wording.
A few issues we have with chocolate milk:
- It’s bad enough that chocolate milk has 3 added teaspoons of sugar. What’s wrong with just one teaspoon, or none? Works great at home when adding nesquik.
- Artificially sweetened chocolate milk may seem like a solution to too much added sugar. But due to the controversy around the dangers of artificial sweeteners, especially for kids, we wouldn’t let our kids near it.
- in any case, the source of sweet (caloric / artificial) should be clearly understood by the consumer in a quick glance at the front of label.
What do you think?
CLICK here to comment on the FDA’s website. It takes less than 90 seconds.
A suggested comment that you can copy and paste:
Please don’t change the front of pack label on flavored milk!
Parents and children have come to rely on it as a quick way to appraise the sweetener source in the milk. The proposed change will only lead to confusion and an increased chance that children will inadvertently consume artificially sweetened milk.
As parents who are worried about the potentially harmful effects of aspartame and other artificial sweeteners, we want our kids to easily identify stay away from them. Requiring kids to take an extra step by turning to the back of the carton and reading the ingredient list will lead to more consumer confusion, not less.