Kellogg’s Scooby Doo Cereal – Low Sugar Option for Kids

Scooby Doo CerealKellogg’s has reintroduced its Scooby Doo cereal to the general public. You may ask – “Why another sugary cereal for kids ?!?”

We’re pleased to report that the cereal has only 6 grams of sugar (1.5 teaspoons) compared to 3 teaspoons for Froot Loops and Apple Jacks, also from Kellogg’s. It also has 3 grams of fiber.

Here is the ingredient list:

Whole grain yellow corn flour, whole wheat flour, sugar, whole grain oat flour, contains 2% or less of oat fiber, caramel color, canola oil, salt, natural and artificial flavor, BHT for freshness, Vitamin C (ascorbic acid), reduced iron, niacinamide, zinc oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), vitamin A palmitate, folic acid, vitamin D, vitamin B12.

As you can see, there are no artificial colors, and no trans fats as in other kids’ cereals. Which is very good. We would have liked to see vitamin E used as a preservative instead of BHT (Butylated Hydroxytoluene) which is an additive used to retard rancidity in oils and foods containing oils and fats. Some studies have shown it to be carcinogenic.

What took Kellogg’s so long to come out with this cereal? Apparently, cereals like this are not very popular with kids, because kids like uber-sweet and bright cereals. But with Scooby Doo, Kellogg’s is likely eying the lucrative government assistance program from mothers and children (WIC). WIC has strict provisions for the nutritional content of foods that will be included in its lists.

From Kellogg’s:

The benefit of this cereal is that it’s WIC eligible and boosts several vitamins and minerals, is low in fat, is a good source of fiber and vitamin D and an excellent source of iron.

In any case, we’d like to believe that non-WIC families will opt for this cereal as a healthier choice instead of high sugar breakfast choices.


  • Barbara

    Too bad all the vitamins are synthetic and the “good” source of iron is from iron filings that can’t be good for anyone since you can pick them up with a magnet when ground up. Seems also it has some GMOs in it too. Although it is nice they lowered the sugar content but still very nasty stuff all in it.

  • Sheri

    It doesn’t say Non GMO and it also uses canola oil. There is nothing healthy about it.

    • Gerome

      Great to see that food snobbery and elitism is alive and well.

      Sheri, while I would not choose to eat this cereal either, it’s good to see a major food company reformulating to a healthier (or in your world, less toxic) product.

      You would do well to read the NYT article that was recently referenced on this site — and remind yourself that big food companies are under NO OBLIGATION to serve you nutritious food or to educate you. Any voluntary step in the right direction should be cause for celebration.

      • Fooducate

        Thanks Gerome. Better people eat this than froot loops.

    • D

      I’m with you Sherri. And how about the BHT? Known to cause tissue inflammation and tumors in 100% of lab studies and cancer in 35%…so this is what we have learned to accept as healthy…even though the ingredients can kill you. Sad sad sad. The FDA is killing us! Nothing elite about wanting to live a long healthy and cancer free life!

      • frankbrusque

        Put your muscle where your mouth is. Grow ALL your own food. It’s been done by others. Why don’t you?

        The good news is that many of the more rabid anti-GMO, pure food slacktivists will live longer so they can spend their extra years whining into the void on sites like this!

  • mkj

    After working for years at farmer’s markets, I find that to encourage better eating, you have to meet people where they are – offering this as WIC approved is great start for some people. (I would never buy it for the same GMO/synthetic vitamin reasons made in previous comments.) The dogbone shape is little creepy …..

    • Fooducate

      Thank you mkj!

  • Kimberly Tuttle

    It says artificially flavored on the box?? Did miss that?

    • Fooducate

      No, but the difference between natural and artificial flavorings is nil.

  • Carol H.

    “Lower in sugar,” yes… compared to other kid-targeted cereals, but “low sugar” is a non-defined (and therefore not useable) claim (because there is no DV for sugar, unlike with fat, fiber, etc.). Definitely progress, though.

  • unimpressed

    guy who wrote this is a tard..clearly says artificially flavored on the box, and even if artificial isnt much different than natural, he said ”as you can see it is not artificially flavored”. He also says the word ”uber”…..and failed to mention their uses of gmo…UBER FAIL.

    • Fooducate

      Your blinding rage must have compromised your reading comprehension: there are no artificial **colors**.

  • jenny

    Its still loaded with GMOs!!! How dare you feed (children primary target) this poison! You might think its cheaper for your company but you will lose more customer that are aware of GMOs and will spread the word.. You guys are boxes short of s scooby snack!!!!!

    • Fooducate

      Jenny – good for you. However for many American families, this is still a better choice than Froot Loops. Not everyone can go from D to A overnight. There are Cs and Bs along the way. Let’s not discourage folks…

  • peggy

    All that is great but if you don’t take out the GMO’s then it is all for nothing and a NO go for my family!

  • Julie

    Progress yes, but with all the corn and canola oil that is modified in here, it should NOT be considered safe or marketed for safe consumption! If there were only whole grain wheat and oats, no BHT, honey vs. sugard, and coconut oil vs canola – I might consider supporting this for a second.

    • Fooducate

      Hi Julie – understood. However you need to be a realist. We can’t be black and white about nutrition. If someone feeds his children Apple Jacks and moves them up to this cereal, it’s a step in the right direction.
      Let not perfect be the enemy of “less bad”.

  • Dee Walter Kruleski

    I am boycotting ALL cereals until I can purchase ones that are GMO-free! BTW, I happen to be a biologist who teaches genetics at the college level and you better believe I educate my students as to the dangers of GMOs! Then they can go forth and educate others!

    • flyingsquirrel

      There are GMO free cereals.

      You’d have to verify these on your own but here is a list…

      (I question the Kashi cereals as last I heard they do have GMOs in them but they could have changed)

      • Mei

        I called Kelloggs on that- only 5-7 that I can recall are GMO free (and that is all Kashi-not just the cereals).

    • BabalooMandel

      So I guess you never boycotted any cereals since there were plenty of GMO-free options 3 years ago, and even more!

  • Terri Lyn

    Unfortunately- while this cereal for kids is less toxic that others- IT’S STILL toxic. No way am I buying this for my family. More and more people are educating themselves about their food supply. No GMO’s people. This stuff is what’s making our world sick!

  • Veronica

    Caramel color and artificial flavors. MMMMMmmmmMM!