We’re pleased to report that the cereal has only 6 grams of sugar (1.5 teaspoons) compared to 3 teaspoons for Froot Loops and Apple Jacks, also from Kellogg’s. It also has 3 grams of fiber.
Here is the ingredient list:
Whole grain yellow corn flour, whole wheat flour, sugar, whole grain oat flour, contains 2% or less of oat fiber, caramel color, canola oil, salt, natural and artificial flavor, BHT for freshness, Vitamin C (ascorbic acid), reduced iron, niacinamide, zinc oxide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), vitamin A palmitate, folic acid, vitamin D, vitamin B12.
As you can see, there are no artificial colors, and no trans fats as in other kids’ cereals. Which is very good. We would have liked to see vitamin E used as a preservative instead of BHT (Butylated Hydroxytoluene) which is an additive used to retard rancidity in oils and foods containing oils and fats. Some studies have shown it to be carcinogenic.
What took Kellogg’s so long to come out with this cereal? Apparently, cereals like this are not very popular with kids, because kids like uber-sweet and bright cereals. But with Scooby Doo, Kellogg’s is likely eying the lucrative government assistance program from mothers and children (WIC). WIC has strict provisions for the nutritional content of foods that will be included in its lists.
The benefit of this cereal is that it’s WIC eligible and boosts several vitamins and minerals, is low in fat, is a good source of fiber and vitamin D and an excellent source of iron.
In any case, we’d like to believe that non-WIC families will opt for this cereal as a healthier choice instead of high sugar breakfast choices.