Ok, not a bar, a “granola bites” snack-pack for young children. This is not a joke, it’s a new product – MySuperSnack - that promises a lot on the nutrition front. But does it also deliver?
Background: The grab-and-go toddler snack market is saturated with junk food for your precious little ones: fruit snacks with no fruit, puree pouches with little fiber and tons of sugar, cereal pouches, and crackers of all types.
These new soft granola bites provide a slightly better alternative to a lot of the products in this niche. However, with all the added vitamins and minerals, it’s hard to see what is naturally occurring in the product. Here is the ingredient list:
Whole grain oats, brown rice syrup, canola oil, date paste, banana puree, amaranth flour, oat bran, ground flax seeds, whey protein concentrate, freeze dried blueberries, vitamin & minerals (vitamin a palmitate, calcium carbonate, dicalcium phosphate, ascorbic acid (vitamin c), niacin, zinc oxide, reduced iron, pyridoxine hcl (vitamin b6), riboflavin (vitamin b2), thiamine mononitrate (vitamin b1), folic acid, selenomethionine, cyanocobalamin (vitamin b12)), stabilizer blend (citrus fiber, xanthan gum, gum arabic), sea salt, organic acai powder, natural flavors, baking powder, baking soda, monk fruit.
The pros: We like that the first ingredient is whole grain oats, love the ground flax, banana, amaranth flour and dried blueberries. All ingredients are non-GMO. The nutrition isn’t bad – 180 calories with not many from sugar (just 6 grams = 1.5 tsp). In fact, it has less than half the sugar than a banana and just as much fiber. But this could be attributed to the use of monk fruit instead of sugar. The packaging is BPA Free too.
The cons: The whey protein concentrate and acai powder are less impressive. The product is not minimally processed, and is packed with added vitamins and minerals instead of whole foods carrying those nutrients.
Our take: My Super Snack is a good standby choice for those days when the banana you packed in good faith is found mashed to death on the car floor. It comes in a BPA-free package, so no worrying about leaving it in a purse, stroller or car. They also taste pretty good – a bit like an oatmeal cookie.
What snacks are you willing to purchase for your little ones?