In what may yet be the best news of the year so far, the Wall Street Journal reports that the top 3 companies selling carbonated soft drinks are experiencing a decline in revenue for the first time in ages.
Sales have been decreasing for most of the past decade, but price hikes kept revenue on a slow but positive growth path. No more. In the last 6 months, the revenue from sugary soft drinks has decreased by a few percents according to the financial newspaper.
It’s no secret that the soft drink industry is facing serious heat from public health advocates and lawmakers. For a long time, though, it seemed as if Coke, Pepsi, and Dr. Pepper were invincible.
Soft drinks are the largest single contributor to our daily calorie consumption. While they are not the only cause of obesity, they certainly are a part of the problem. Coke is trying to position itself as part of the solution, by airing expensive and silly commercials about its efforts to combat obesity. It is fighting New York’s soda size limitations in court.
Soft drink companies also have a long history of sponsoring sports events and health organizations. Sometimes, they do both at the same time. This past summer, the president of the American Dietetic Association (Now known as the Academy of Nutrition and Dietetics – AND ) got to be one of the London Olympic torch bearers courtesy of Coke’s sponsorship of both the Olympics and AND. How lame.
We hope the downward spiral trend will continue for sugary drinks. There is simply too much of them in our life. Hopefully Coke and Pepsi can figure out a better use of their massive infrastructure to help feed the world with more nutritious fare. Who knows, maybe one day Coca Cola will be associated with fresh from farm food distribution…