Navigating the Grocery Store Circular

If you’re the type of shopper that reads supermarket circulars, you’ve probably noticed that most of the stuff advertised is not the healthy food. This is because junk food manufacturers usually have the biggest budgets, and can afford to spend some cash on placement in the circular. But if you look carefully, you can definitely uncover some healthy options at good prices. You may also be pleasantly surprised to find local and organic products.

Not convinced?  Check out the bargains we recently uncovered:

  1. Organic Fruits & Veggies: Many grocery stores support local organic agriculture and provide a good selection of organic fruits & veggies.  Some also have their own brand of organic products, like Safeway’s O Organics.  We think it’s great to bring the organic option to as many people as possible!
  2. Dairy: Whether you buy organic or non-organic, supermarkets are a good place to get fresh and relatively local dairy.  Many non-organic store brands are now rBST free and many stores offer their own, like Kroger’s organic brand of dairy.
  3. Cereal: Supermarkets carry a variety of cereals, including relatively healthy ones like Nature’s Path, which is organic and certified Non-GMO.  For a parent, the cereal aisle can be a scary plcae, but the truth is that there are decent cereals to be found.
  4. Chips, Puffs & Crackers: Lots of great brands like Non-GMO certified Kettle or gluten free Blue Diamond Nut Thins are hanging out in your local grocery store. We’re not saying they’re healthy per-se, but  everyone snacks. So why overpay at a specialty store or get gouged at a gas station?
  5. Soups: We were happy to see Imagine USDA Organic boxed soups on sale this week in our circular.  Their butternut squash soup packs a healthful punch and is a great choice for non-cooks.
  6. Beer, Wine & Alcohol: They’re always the same no matter where you get them and supermarkets usually have some with heavy discounts.
  7. Flowers & Plants: Many stores have great selections of flowers and plants. Often those plants come from local growers.  Sometimes this is marked in the circular, or you can see the grower’s name on the pots in the store.
  • malachite2

    Iirc, Imagine soups have added sugar. Almost all soups I’ve seen, whether canned or aseptic packaged “organic” have fairly high levels of sodium and/or added sugar.

    But yes Kroger stores (Fred Meyer in Oregon) tend to have some organic produce on sale maybe every other week.

  • mona joream