Marketers of junk food use a combination of pretty models, pop music and humor to sell us their crap. At Fooducate we always wish there would be money for non brand commodities to advertise themselves. Imagine if broccoli had a $100 million annual advertising budget.
The closest we can get is this campaign by a brand, Bolthouse Farms, for a relatively healthy snack. Take a look at the youtube video below. Wild party, beautiful young people, sexual innuendo, and all for … flavored baby carrots.
Bolthouse Farms “Baby Carrot Shakedown!“ come in 3 flavors: Ranch, Salsa and Chili Lime. For those of you who can’t eat carrots straight, this can be an interesting solution.
The nutrition is similar to regular carrots: A 2 oz. bag has only 25 calories (compare to 200 calories for a similar bag of Doritos), 90% of your daily vitamin A requirements, and 2 grams of fiber.
Here are the Ranch flavor ingredients: Carrots, Natural Seasoning, Salt.
The Natural Flavoring leaves us wondering, as the product is also marked as “containing dairy”. We would prefer straight up info on the spices added. But this product is a definitely a step in the right direction.