OK, not just junk food. Toys too. But as anyone growing up in the 70′s and 80′s remembers, those 3 hours in front of TV exposed kids to the worst types of foods for their health.
And today, kids are even more exposed to junk food advertising because of dedicated channels to kids content blast them with advertising 7 days a week. That’s why consumer advocacy groups have been trying to influence media companies to set standards for what products should be advertised.
But unfortunately, these are the brands and products that bring in the most revenue, as Marion Nestle describes in her blog Food Politics:
For some years now, the kids’ TV station Nickelodeon has been struggling to find an economically viable way to restrict marketing of the worst products. But if Nickelodeon establishes commonly accepted nutrition standards for products it permits to be advertised, those standards will exclude most advertisers. ”Economically viable” is what this is about.
The Center for Science in Public Interest is inviting the public to write to Nickelodeon and urge them to adopt strict standards.
As we reported earlier this year Disney managed to change its advertising standards, so there is hope. But in the meantime, we parents have our work cut out for us…
Do your kids nag you to buy junk food they’ve seen on TV or the Internet?