California was close, but ultimately the majority voted against Proposition 37, which would have required the labeling of food products made with genetically modified ingredients. Just a few months ago, consumers polls showed that Californians overwhelmingly approved of the new law.
But a $45 million advertising push by “Big Ag” and “Big Food” companies managed to convince a majority to vote no. Money talks. The CEO of Monsanto will see a thousandfold return on his company’s $8 million dollar investment in keeping food labels free of any GMO information.
The silver lining is that the GMO issue has become an important consumer talking point and sales of non GMO products are on the rise. According to market insight company SPINS, sales of Non GMO verified products in the last year were $2.4 Billion, an 85% increase over the $1.3 billion the year before.
What to do at the supermarket:
If you want to avoid GMOs in your food, look for the Non-GMO verified label on the package. Organic food is also a good bet, but may be cross contaminated with GMOs.
You can also use the GMO feature on Fooducate’s Android and iPhone app, as well as on on our website (It’s Free on all 3).