You may have heard the news that soft drink vending machines will soon begin labeling the calories on each bottle sold, so that consumers can make “informed choices”.
The FDA has not gotten around to specifying exactly how to label vending machines. In a classic move by companies about to be regulated, the aforementioned companies are preempting any ordinance the FDA may set by deciding for themselves how the calorie information will be shown to consumers. And accompanying it with a big PR splash to appear “responsible”
To the companies’ credit, the calorie count will appear right on the selector button for each individual beverage. A 20 oz bottle of Coke (2.5 cups worth) will be labeled as having 240 calories. Most people that buy a 20 oz bottle consume it in its entirety. Lower calorie choices will be offered as well. Not that a 0 calorie Diet Coke is a healthy drink…
The vending machine calorie labeling program will initially roll out in Chicago and San Antonio as a pilot.
Do you think people will drink less soft drinks as a result?