Kraft Belvita. A Healthy Cookie to Start the Day?

Kraft is touting its new Belvita line of breakfast cookies as “Nutritious Sustained Energy.”  It boasts 20 grams of whole grain too. Should you be eating this instead of your favorite cereal / cereal bar?

What you need to know:

A serving is one pack of 4 cookies and will set you back 230 calories. (A breakfast cereal is usually 120 calories before milk, 170 with milk). It’s got the equivalent of 3 teaspoons of sugar (less than 1 tsp per cookie). At 3 grams, fiber isn’t a big feature here. Most of the nutrients are tacked on as fortifications.

Here is the ingredient list:

Whole Grain Wheat Flour, Enriched Flour [Wheat Flour, Niacin, Reduced Iron, Thiamine Mononitrate (Vitamin B1), Riboflavin (Vitamin B2), Folic Acid], Sugar, High Oleic Canola Oil, Whole Grain Rolled Oats, Whole Grain Rye Flour, Dried Apples, Baking Soda, Disodium Pyrophosphate, Salt, Soy Lecithin, Datem, Caramel Color, Cinnamon, Natural Flavor, Ferric Orthophosphate (Iron), Niacinamide, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1).

As you can see, this is not 100% whole grain product. In fact, the second ingredient is enriched flour. That’s why Kraft is adding whole grain roll oats and whole grain rye flour to the mix. But despite these efforts, only 3 grams of fiber in here. Sugar is the third ingredient in the list, followed by a large amount of oil, which contributes to the 8 grams of fat in this product.

Hey – it’s a cookie. Cookies are made of flour sugar and fat…so what do you expect.

But why eat a cookie for breakfast? Where exactly is the sustainable energy coming from?


Belvita on Fooducate

What to do at the supermarket:

Relegate cookies and bars to the snack part of your day. It’s much better to have some real food for breakfast than a processed bar or cookie. Might we suggest – a slice of whole grain toast (90 calories), peanut butter (1 tbsp = 90 calories)  topped with slices from a half a banana (60 calories).

However, as cookies go, this is probably one of the better choices.

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  • Littleladieswholunch

     Hopefully, it’s getting more and more difficult for “big Food” to fool the public.  Thanks for your efforts to educate. 

  • Amy Reynaldo

    Kraft has been sending boxes of Belvita “breakfast biscuits” to my fitness center so it can dispense free samples. I tried one packet when I was hungry. Basically, it’s…a dry cookie. The 8 g of fat doesn’t lend a rich mouthfeel at all. A Snickers bar would have been less healthy but more satisfying, and its nuts would have added some protein.

  • Rachcolorado

    I don’t buy anything made by Kraft.

  • Truth

    znc gfznxvzg hiding in there via DATAM (monoglycerides)

  • Mike Lieberman

    The fact that it is from Kraft makes me extremely weary to start.

  • nick

    This product has crap written all over it. A plain (fresh bakery) bagel with butter is a healthier breakfast option than this.

    How does it manage to get a B- grade? The Fooducate ratings are a great idea but the formula doesn’t translate well for many types of food items.

    • Fooducate

      as cookies go, it has much less calories, sugar and saturated fats than many others. It also has no artificial trans fats or colorings. It may not be a good breakfast food, but it certainly is one of the less “evil” cookies out there.

    • Carol

       Yes, as a cookie it is actually relatively decent from a nutrition standpoint. Very few cookies have 3 g fiber or more without added fibers (these do it with mostly whole grains) (100% whole grain cookies have failed in the marketplace in the past, so they are simply trying to create something people will actually buy again).

  • BakeryManis

    Any food with that much sugar and (GMO) canola oil should be eaten in limited quantities anyway! But, if people are looking for a super quick breakfast this might be a better option- most people here choose spam musabi for a breakfast on the run!

  • Pingback: Kraft Nutritionist Responds to Our Belvita Review. Read This |

  • L DS

    Leave these “biscuits” on the shelf or give them to Fido so he can clean his teeth on them….

  • Robin Martin

    It has 4 kinds of sugar. Why?

  • Shenora

    I have a really bad sweet tooth. I substitute my cakes, pies, etc with 1 of the blueberry biscuits with a bottle of water and it last me throughout the day. I love the taste.

  • Jackie Clonan

    I am currently doing a survey on these cookies and it’s pretty difficult to discern how the healthy aspects are figured in. I thank-you for your very succinct response on this product and your final remark, “However, as cookies go, this is probably one of the better choices”. Is perfect. I find them to be VERY good in taste/texture, TOO good! However, I would choose them for a cookie treat, NOT as a healthy/breakfast alternative. Thanks for the input!

    • IntrepidTea

      I eat two biscuits on each of my two breaks at work, with a cup of water. It actually keeps me satisfied all day.

  • KERR

    They’re the “healthiest” thing I’ve found that I can eat with minimal mess, preparation, and taste. It beats grabbing a pie or doughnuts (I’m useless with food in the morning). They’re cheap too, $5 got me 2x boxes. These will do me just fine until something else convenient comes along.

  • Allan Ostermann

    Thank you for this. You’re very kind to them. It’s a cookie, but healthier than other cookies. I tried them (for free) and they tasted bad. My first thought was, “Hey, this tastes bad. It must be good for me.” Funny thing is, Kraft/Nabisco does tons and tons of surveys and taste tests for its products. I’ll bet they came up with this idea. Bad taste, good for you.

  • xyz

    Good thing 230 calories is less than a tenth of the optimal daily value! I guess I’ll eat about 3 servings for breakfast. Gotta get your calories. Not sure why you’re calling it a set back. Your body needs energy. Don’t starve yourself. 230 is nothing. Get at least 2000 a day!!

  • Michelle

    I tried belvita and wasn’t impressed especially after seeing the ingredient list. There’s a brand that produces something very similar, Ryvita, out of England (it’s been around a lot longer and can be found at Market of Choice). The Ryvita brand is 100% natural, tastes amazing, and has much better nutritional daily values. I have to wonder if Kraft tried copying this idea, if so they greatly failed.

  • darksock

    I like turtles