BREAKING: Coke, Pepsi to Slash 30% of Sugar from Colas [April Fool's]

A few weeks ago we wrote about a product formulation change by cola manufacturers, including Pepsi and Coca Cola, modifying the type of caramel coloring used in order to avoid being labeled as carcinogenic.

But that’s small peas compared to a joint announcement planned for tomorrow morning by Muhtar Kent and Indra Nooyi, the CEOs of Coca Cola and Pepsico, respectively, which was leaked late last night to the Huffington Post. Here is what Mr. Kent is planning to say:

“As industry leaders, employers, and community members, our companies strive to do the best for all our stakeholders. Over the past few years, the beverage industry has made immense efforts to offer a wide variety of hydration solutions to address the public’s changing needs. Today, we are taking our commitment one step further by announcing our plan to reduce up to 30% of the sugar content in our companies’ cola line of products. We project that this move will reduce the annual sugar consumption in the US by 25 billion pounds.” read more…

What you need to know:

The dramatic announcement by the 800 and 500 pound gorillas in the beverage industry is nothing short of amazing. In one fell swoop, these two companies will be reducing close to ONE TRILLION CALORIES from the annual US intake. That works out to about one pounds of body weight per year for every American!

There is no mention in the announcement of a timeline for this reduction in sugar and whether it will happen overnight or gradually over the course of a few years.

Indra Nooyi, Pepsi’s CEO, is quoted saying that in market tests over the past 9 months in several key metro locations, results were surprisingly favorable. Pepsi tested various formulation changes, and the one that seemed most successful was around the 30% reduction in sugar for the classic cola flavor. The changes and testing were done under tight control and shrouded in secrecy, but according to a Coca Cola spokesperson, the FDA and department of Health were notified well in advance of the planned reductions in sugar.

Both Pepsi and Coke will be making adjustments to other ingredients in their drinks, but no new ingredients or additives will be included in the reduced sugar formulation. This means that high fructose corn syrup will still be used instead of sugar.

We at Fooducate commend Coke and Pepsi for this brave move. It’s not an easy decision to take a hundred year old winning formula and change it. This is a huge bet on a core product that’s pretty much been a license to print money. Recall that Coke got burned in the early eighties when it made a formula change to the New Coke.

In the press release, neither CEO mentions America’s obesity problem or the connection between soft drink consumption and weight gain. But it is quite clear that the companies have been getting squeezed more and more by both consumer groups and the government over the course of the last few years. This is likely a preemptive move to buy the beverage behemoths more time.

Mind you, the new formula colas will still contain 5.5 teaspoons of sugar per 12 ounce cans. But this step is better than none.

The first reformulated products will be out in “select markets” (not mentioned in the press release) in the early fall. The branding and graphics have not been shared by either company.

What do you think about this change?

Will it have a real effect on America’s waistline?

PS: If you think this story is too good to be true, you’re right. We Gotcha! April fools… But sometimes you just have to stretch the limits of what’s possible. Who knows…And now, to polish off that extra large soft drink…

Get FooducatediPhone App Android App Web App  RSS or  Email

Follow us on twitter: twitter.com/fooducate on facebook: facebook.com/fooducate

Get Fooducated

  • http://heyjoob.com Juliet

    MAN!!! I am so glad I read all the way to the bottom of this post. I got REALLY excited. bahahaha figures.

  • Mfish

    You got me.

  • Mfish

    You got me.

  • NJGRL

    This is out in our markets in the Central Jersey area. I saw it in Walgreens yesterday, but I can’t say whether or not it tastes good because I don’t drink soda. 

    • Luna

      It was an April Fool’s joke.

      • Norma

        It is, but I saw a commercial repeatedly last night for a drink called “Pepsi Next” which is a reduced sugar version of Pepsi. I’m sure the missing sugar has been replaced with some nasty artificial sweetener, but perhaps NJGRL is referring to that product.

      • Merline

        A joke that happens to be true! I just saw it at the store and thought it was so funny in light of this story, which I read on Sunday and knew was a joke. The reduction in sugar is 30% – just like the story says! Norma is right, though, the sugar is replaced with three different artificial sweeteners (aspartame, sucralose, and acesulfame potassium). 

  • Luna

    I was totally believing it … until I read the bottom of the post. It would be pretty amazing if they did reduce the sugar though.

  • Rebecca Kaplan-Shank

    Well, damn!

  • Skclark

    Got me, big time! 

  • Faye

    You totally had me!

  • Hawkeyes111

    I don’t drink soda, but I still think it would be nice if they did do this for all who do drink it.

  • Jim

    April fool?

  • Mike Legge

    If colas reduced the sugar content very gradually, say 0.5% or even less per year would people notice? Just asking  

  • Mellovesnewt

    Wow, I can’t believe I fell for this!!!

  • Beautifuldancer920

    It’s not a joke guys… Google Pepsi Next.

  • http://www.felixinvestments.com/ Nathan Daniel

    Coke and Pepsi both are huge drinks company and respective as well over the world. I’m delighted to know that these giants are taking essential steps to reduce calories measure from their drinks. Thanks

  • Sandy

    Well done.  You got me!

  • carol

    I doubt people would notice 10-20% less sugar, because there is so much in there already. Same thing with sodium in food products. The problem is the “sanctity” of the “original recipe.” The food world (businesses and recipes) is one of the most conservative, even when the real world has changed its tastes fairly radically in the past 10 years (or at least what people profess to want). Try to find freshly-baked whole grain breads at Whole Foods… 100% refined flour is still the norm, even there).

  • Iris

    I know you said April fools but I saw a Pepsi Next commercial last night with 30% less sugar.

  • Pingback: Pepsi Next: The Worst of 2 Drinks, Combined into One | Fooducate

  • Karen Johnson

    I`m a die hard Coke drinker but i like the Pepsi “Next”. I wish Coke would come out with something with less sugar.