The LA Times Booster Shots blog reports on an interesting study by a trade journal called Flavour. Researchers wanted to see if they could affect the bite size people take, based on a food’s aroma. They used vanilla custard at 3 scent levels – no smell, slight aroma, strong aroma.
The research showed that the more intense scent was associated with smaller bite sizes. This seems counter intuitive because if a food smells good, one would think that people would eat much more.
1. Sample size was very small – just 10 people.
2. Previous bite sizes also influenced current bite size.
The researchers’ conclusion:
These results suggest that bite size control during eating is a highly dynamic process affected by the sensations experienced during the current and previous bites.
What do you think? Does food with strong aroma have an effect on your portion size?