Mars, the candy maker, not the planet, is trying to do its share to help America lose some weight. While it won’t go to the extreme of making Kale Kandy bars, the company announced last week that it will be discontinuing its King size Snickers Bar (540 calories) by the end of 2013.
In fact, Mars will be discontinuing all chocolate products with more than 250 calories (A regular bar has 280 calories). Additionally, Mars will reduce Sodium by 25% in all its products within the next 3 years.
Should we applaud?
We were going to, but then realized that the replacement product is actually 440 calories! You see, the new “2ToGo” product will have 2 bars, each with 220 calories. The package will be resealable, so you can “save one for later.”
Yeah right. Show us the man, woman, or child who will stop at one bar. Snickers are tasty, to Mars credit, and we have no doubt that people will be wolfing the 440 calorie snack in one sitting. On the bright side, that’s still 100 calories less than the King size bar.
Two additional suggestions for Mars on the health front:
1. While we applaud you for the brave 2007 decision to stop advertising to kids under the age of 12, how about raising that to kids under 16? High-schoolers are highly impressionable too.
2. Get rid of the artificial colors in M&Ms. They mess with our bodies.