The Wall Street Journal and New York Times are reporting that Kellogg’s is buying Pringles from current owner Proctor and Gamble. The deal, worth $2.7 Billion dollars, will see P&G completely divest itself from food brands. Pringles, the potato snack known for its iconic shape and tubular packaging, has annual sales of $1.5 Billion.
If you think of Kellogg’s as just a cereal company, think again. The company’s breakfast line includes cereal bars, Pop Tarts, and Eggo Waffles. But Kellogg’s also has a snack line that includes Cheez-it snacks and Keebler cookies.
And now Pringles.
Kellogg’s also owns one health positioned brand – Kashi – which operates as a wholly separate subsidiary.
From nutrition improvement perspective, there’s not much to hope for with the Pringles acquisition. Kellogg’s has not made as significant a change in product formulations as some of its competitors. For example, it is one of the last cereal manufacturers to still include Trans-Fats its children’s cereals (Froot Loops).
In fact, the purchase of a savory snack company whose products cannot legally be called potato chips (not enough potato in the product), will shift more of Kellogg’s focus to snacking. This at a time when we need to be eating (real food) not snacking on processed junk food.
Click here to see Pringles nutrition ratings on Fooducate.