Finally in 2012, a Superbowl ad for food other than junk. Dannon presented its Oikos Greek Yogurt in a playful, sexy little clip featuring John Stamos and a pretty, albeit violent, partner. Will a 30 second spot for $3.5 million convince consumers to increase yogurt consumption? Will it help Dannon catch up to category leader Chobani?
According to Dannon: Dannon® Oikos® nonfat berry flavors beat Chobani® 2 to 1 in a national taste test.
True or not, Dannon has plenty of work to do in order to beat Chobani. The latter is a brand that came out of nowhere 6 years ago and revolutionized the yogurt category. Chobani sold over 500 million dollars worth of product last year.
From a nutrition perspective, Greek yogurt has become a favorite of dietitians and dieters because of its high protein count compared to regular yogurt (twice as much).
So just how healthy is the Dannon Oikos Blueberry yogurt, non-fat that was featured in the commercial?
What you need to know:
A serving of yogurt is 130 calories and contains 12 grams of protein. While there is no shortage of protein in the American diet, many times it comes attached to lots of saturated fat (meats). Here the protein comes in a fat free package.
The yogurt also has 19 grams of sugar, but about 12 of those are naturally occurring sugars (called lactose) that are present in milk and other dairy products. the 7 additional grams (about 2 teaspoons) are from added sugar and the blueberries.
Here is the ingredient list:
Cultured grade a non fat milk, blueberries, water, sugar, fructose, contains less than 1%: of modified corn starch, natural flavor, carrageenan, carmine (for color), malic acid, potassium sorbate (to maintain freshness), vitamin D3.
Not bad, but not as short as the list for plain yogurt. Once you add fruit to a yogurt, you need to make sure it won’t get too friendly with the yogurt and start unwanted chemical processes. That’s why malic acid and potassium sorbate are added.
Another question is with regards to the added natural flavor. Were you to buy a plain yogurt and too some fresh blueberries inside, you wouldn’t add a ny flavors aside from some sugar. So why is Oikos adding that here?
Last but not least, carmine. Don’t freak out, but it’s bug powder. Read more about it here. We think it’s way cooler than using artificial colorings.
Overall this yogurt is a decent choice, but if you really want to eat healthy, opt for plain yogurt and bring your own fresh fruit to the party.
What to do at the supermarket:
Choose the yogurt brand you like, but make sure to buy low fat or non fat versions. Best is to buy non-flavored yogurts and control the sweet level by adding your own touch of honey or scoop of diced fruit.