Twinkies are Going Bankrupt

The Wall Street Journal is reporting that Hostess Brands, maker of Twinkies and other baked goods, is about to go bankrupt. This is a company that shipped 36 million Twinkies last year and had sales in excess of 2 Billion dollars.

The reasons cited were high costs of labor, rising prices of commodities such as sugar and flour, and a slight decline in sales. While it is very unfortunate that people will be losing jobs, especially in this tough economy, perhaps there is a lesson to be learned by other purveyors of junk food: Adapt to consumer demands and provide healthier fare.

If you’re wondering what’s the nutrition deal with Twinkies, here is the list of 37 ingredients:

Enriched Bleached Wheat Flour [Flour, Reduced Iron, B Vitamins (Niacin, Thiamine Mononitrate (B1), Riboflavin (B2), Folic Acid)], Corn Syrup, Sugar, High Fructose Corn Syrup, Water, Partially Hydrogenated Vegetable and/or Animal Shortening (Soybean, Cottonseed and/or Canola Oil, Beef Fat), Whole Eggs, Dextrose. Contains 2% or Less of: Modified Corn Starch, Glucose, Leavenings (Sodium Acid Pyrophosphate, Baking Soda, Monocalcium Phosphate), Sweet Dairy Whey, Soy Protein Isolate, Calcium and Sodium Caseinate, Salt, Mono and Diglycerides, Polysorbate 60, Soy Lecithin, Soy Flour, Cornstarch, Cellulose Gum, Sodium Stearoyl Lactylate, Natural and Artificial Flavors, Sorbic Acid (to Retain Freshness), Yellow 5, Red 40.

We’d love to say good riddance, but we’re sure Twinkies will survive the bankruptcy and find a new home with a different owner.

(h/t to YG)

Get FooducatediPhone App Android App  RSS Subscription or  Email Subscription

Follow us on twitter: twitter.com/fooducate on facebook: facebook.com/fooducate

Get Fooducated

  • http://twitter.com/DrSuRu Dr.Susan Rubin

    Hip hip hooray! Best news I’ve heard all day. I look forward to a future with no Twinkies in it!

    As climate change continues to increase crop loss due to flooding/ droughts and other storm damage, large scale industrial food production will not be able to handle higher prices. As peak oil continues to raise fossil fuel prices, this will also squeeze profits from the bottom line. I look forward to the collapse of more and more fast food/ junk food companies in the future.

    In the meantime, the best bet is to grow some of your own food. Or join a community garden. Or join a nearby CSA (community supported agriculture). We’ll rebuild our food system one garden at a time.

    In a more resilient future, schools and community colleges will help to re-skill the work force by offering sustainable farming programs. The beginning is near!

    • http://twitter.com/missphenom missphenom

      That’s the dumbest comment I’ve ever heard!  All sugar isn’t bad for you. What does climate change have to do with twinkies?  You’ve received your doctoral degree from one of those diploma mills I can tell!

      • Auduende

        Dr. Rubin didn’t say all sugar is bad for you. Twinkies is refined sugar, has high fructose corn syrup, which is very bad for your health.Climate change has everything to do with large scale food production, and she explained it clearly.Instead of making rude, uninformed comments, try backing up what you say with evidence.

        Like
        Reply

      • Auduende

        Dr. Rubin didn’t say all sugar is bad for you. Twinkies is refined sugar, has high fructose corn syrup, which is very bad for your health.Climate change has everything to do with large scale food production, and she explained it clearly.Instead of making rude, uninformed comments, try backing up what you say with evidence.

        Like
        Reply

    • http://twitter.com/missphenom missphenom

      That’s the dumbest comment I’ve ever heard!  All sugar isn’t bad for you. What does climate change have to do with twinkies?  You’ve received your doctoral degree from one of those diploma mills I can tell!

    • Bonita M.

      Obvious quack. Sure, we can all just nourish ourselves from window box herb gardens. Preposterous foodie quack.

    • Brenda Spalding

      The headline is a little misleading – “Twinkies” isn’t going bankrupt, Hostess Brands is. They own the Hostess line, and others such as Nature’s Pride. Cheering for a large employer to go out of business because you don’t think anyone should produce junk food seems a little short-sighted.

    • Cassidy7894

      Instead of being a food nazi how about condemning people with no will power. *A* twinkie isn’t all that bad for you. 10 probably is. Stop damning food. And hold people responsible for their actions. It’s time to stop blaming fast food, cigarette makers etc. Hold people accountable for their actions. Raising a country of people who can’t look out for themselves, who can place the blame for any behavior on someone else. SHEESH!!!

      • Mamatha

        Lesser the availability lesser the damage. Getting addicted/enjoying good stuff that your body understand should be the way of life.

      • http://www.canadianfoodiegirl.com Andrea T

        I agree that we need to hold people responsible for their actions, but there’s no such thing as “will power”. It’s an excuse. People reach for the subsequent food because they want to. “Will power” implies that they’re powerless.

  • Auduende

    Dr. Rubin didn’t say all sugar is bad for you. Twinkies is refined sugar, has high fructose corn syrup, which is very bad for your health.

    Climate change has everything to do with large scale food production, and she explained it clearly.

    Instead of making rude, uninformed comments, try backing up what you say with evidence.

    • No Fools Allowed

      Climate change has nothing to do with large scale food production. You are a fool.

      Instead of making a fool of yourself, try backing up what you say with evidence.

  • Auduende

    Dr. Rubin didn’t say all sugar is bad for you. Twinkies is refined sugar, has high fructose corn syrup, which is very bad for your health.

    Climate change has everything to do with large scale food production, and she explained it clearly.

    Instead of making rude, uninformed comments, try backing up what you say with evidence.

  • http://www.CoActiveHealth.com Alexander Rinehart MS, DC, CCN

    I wonder how much a Twinkie will go for on EBay in 20 years…I mean it will still be edible right?

  • carolee1945

    I live in San Francisco where about 30 years ago a city supervisor shot and killed the mayor and another supervisor.  He gave a “twinkie defense” Said he had been eating too many twinkies and junk food and so lost his rationality.  (don’t quote me on this, but this was what the news report said)

    • Michele

      I remember hearing about this in high school psychology class! Said he was hopped up on Twinkies and soda and out of control! :)

    • http://www.thefrugaldietitian.com/ Frugaldietitian

      Read that was false but was great for the media hype. http://www.snopes.com/legal/twinkie.asp

      • Coolbabe

        Knock it off Frugaldietitian. Rumor and hoax are the very lifeblood of the foodie crusade. Facts are a pain in the ass.

        Besides, the idea of a sugar rush is a popular urban myth. You are swimming against the tide with your snotty fact checking. You are so not cool.

  • Food Nazi collaborator

    It looks a whole lot more like the parent company is attempting to break/renegotiate a union contract rather than “going out of business”. 

  • carolee1945

    Thanks for the link to Snopes about the “twinkie defense.”  I had a feeling it wasn’t true, but what is true is that people believed it. And because people believed it, it led to riots in the street  (Am I remembering this part correctly?) I think the term “twinkie” has been really like a symbol for all junk food.

    • FoolMeOnce

      Riots. Yeah. That’s why the cops beat Rodney King’s ass, it was over Twinkies.

      Ha, ha, “riots in the streets”…you must be a huge Oprah fan, eh carolee?

      What an airhead!

    • Guest

      If you had a hunch it wasn’t true why did you put it out there? Just tossing it against the wall to see if it sticks? Screw you, hatemonger.

  • http://twitter.com/MrAusnadian Will Ryan

    Tallahassee will NOT be happy about this news..

  • @EallynM

    I recommend trying a fried Twinkie before they get knocked off — had one at my state fair and it changed me.

  • FridayBob

    The article mentions “adapt to consumer demand and provide healthier fare”. Regarding consumer demand, the previous paragraph states that: “This is a company that shipped 36 million Twinkies last year”.
    I didn’t go to MIT, but I’m sure that anyone at Harvard Business School would agree that 36 million of anything is consumer demand.

    • http://www.fooducate.com/blog Fooducate

      The year before they sold 37 million

  • http://www.canadianfoodiegirl.com Andrea T

    The book Twinkie Deconstructed had an impact on me when I read it a few years ago. I agree, Twinkies will survive the bankruptcy. They’ll do it because they’re an icon. You don’t retire a food icon. (Occasionally you do but I can’t think of any on the spot.)

  • Gloriapratt05

    You all may be happy they are going bankrupt but these people need to take responsibility for what they eat! Hard working people might be out of jobs and there for it will effect their families! If you want to live a healthy lifestyle don’t eat junk food! Don’t get mad n blame these company’s for making the food if you don’t like it don’t buy it! But think of all those hard working people that will be out of a job!!!!

  • http://www.contractorsperthelectrical.com.au/ shanepont

    That’s not good news.  The year before Twinkies sold 38
    million. Thanks for allocation.

  • Pingback: Dwight Eschliman Photography