The Wall Street Journal is reporting that Hostess Brands, maker of Twinkies and other baked goods, is about to go bankrupt. This is a company that shipped 36 million Twinkies last year and had sales in excess of 2 Billion dollars.
The reasons cited were high costs of labor, rising prices of commodities such as sugar and flour, and a slight decline in sales. While it is very unfortunate that people will be losing jobs, especially in this tough economy, perhaps there is a lesson to be learned by other purveyors of junk food: Adapt to consumer demands and provide healthier fare.
If you’re wondering what’s the nutrition deal with Twinkies, here is the list of 37 ingredients:
Enriched Bleached Wheat Flour [Flour, Reduced Iron, B Vitamins (Niacin, Thiamine Mononitrate (B1), Riboflavin (B2), Folic Acid)], Corn Syrup, Sugar, High Fructose Corn Syrup, Water, Partially Hydrogenated Vegetable and/or Animal Shortening (Soybean, Cottonseed and/or Canola Oil, Beef Fat), Whole Eggs, Dextrose. Contains 2% or Less of: Modified Corn Starch, Glucose, Leavenings (Sodium Acid Pyrophosphate, Baking Soda, Monocalcium Phosphate), Sweet Dairy Whey, Soy Protein Isolate, Calcium and Sodium Caseinate, Salt, Mono and Diglycerides, Polysorbate 60, Soy Lecithin, Soy Flour, Cornstarch, Cellulose Gum, Sodium Stearoyl Lactylate, Natural and Artificial Flavors, Sorbic Acid (to Retain Freshness), Yellow 5, Red 40.
We’d love to say good riddance, but we’re sure Twinkies will survive the bankruptcy and find a new home with a different owner.
(h/t to YG)