As we all know, there is a huge merchandising business around Hollywood movies. But what
French Belgian fast food chain Quick did is taking it to the next level. Instead of a toy giveaway, or branded packaging, they are actually changing their menu items!
In the picture above is a limited edition Darth Vader burger, in honor of the upcoming release of Star Wars 1: The Phantom Menace.
What we’d like to know, is how did they get the buns to be so black?
(h/t to Tom A)