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Velveeta Cheesy Skillets vs. Hamburger Helper: Trans-Fat Showdown

January 2nd, 2012 Leave a comment Go to comments

Happy 2012, folks. It’s back to business here at Fooducate. Today, a sobering look at the “Dry Dinner Mix” market, estimated at $138 million annually. Hamburger Helper has been dominating the market for decades, but earlier this year Kraft introduced a “worthy” competitor based on their stalwart Velveeta brand. The strategy has paid off for Kraft:

Within three months of the July launch, the Skillets captured more than 8% of the overall $138 million dry dinner mix category, according to market-research firm SymphonyIRI Group, which tracks sales at most retailers. read more from WSJ Online…

We decided to compare two similar products:

- VELVEETA CHEESY SKILLETS DINNER KIT – ULTIMATE CHEESEBURGER MAC.

- HAMBURGER HELPER – CHEESEBURGER MACARONI

What you need to know:

Here’s the Hamburger Helper ingredient list:

Enriched Macaroni (Wheat Flour, Niacin, Ferrous Sulfate, Thiamin Mononitrate, Riboflavin, Folic Acid), Corn Starch, Salt, Enriched Flour (Wheat Flour, Niacin, Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Sugar, Ricotta Cheese (Whey, Milkfat, Lactic Acid, Salt) (Dried), Onion (Dried), Tomato (Dried), Monosodium Glutamate, Garlic (Dried), Citric Acid, Partially Hydrogenated Soybean Oil, Modified Corn Starch, Paprika, Maltodextrin, Spice, Color (Yellow Lakes 5&6, Yellows 5&6), Monoglycerides, Whey, Natural Flavor, Yeast Extract, Disodium Phosphate, Egg

Here’s the Velveeta ingredient list:

cheese sauce (milk, whey, water, whey protein concentrate, canola oil, milk protein concentrate, sodium phosphate, salt, contains less than 2% of milk fat, lactic acid, sodium alginate, sorbic acid, paprika, annatto, natural flavor, cheese culture, enzymes),

enriched macaroni product (wheat flour, niacin, iron, vitamin b1, vitamin b2, folic acid),

seasoning mix: (whey from milk, dried onions, cheddar cheese (milk, cheese culture, salt, enzymes), maltodextrin, partially hydrogenated soybean, whey protein concentrate, hydrolyzed soy protein, milk, lactose, dried tomatoes, salt, sugar, contains less than 2% of sodium phosphate, black pepper, partially hydrogenated soybean oil, natural flavor, citric acid, dried garlic, spices, sunflower oil, cheese culture, milkfat, mustard seed, yellow 5, yellow 6, lactic acid, enzymes, sodium citrate.)

As you can see, both are highly processed products. Both contain partially hydrogenated oils = trans-fat. Both use artificial dyes to create a “golden” hue to their sauces. If you are sensitive to MSG, both products contain that too (underlined). And both products are high in sodium

Both are terrible choices to add to to your hamburger meat. Unfortunately, the convenience factor trumps all for many busy parents.

What to do at the supermarket:

Steer clear from prepared mixes that contain such long ingredient lists. Watch for partially hydrogenated oils and high levels of sodium.

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  • Bladedragonlord

    If you want to make an awesome hamburger, you really don’t need these types of products. 500 grams of roughly ground mince, salt and pepper to taste, mix well by hand. I use a piece of cut off plastic drain pipe (90 centimetres?) to shape the patties, use baking paper cut into squares 2 pieces for every patty, they won’t stick then and then freeze them until needed, makes quite a few awesome hamburgers, shallow (deep) fry them in Olive Oil, drain and place on buns with heaps of lettuce and tomato, cheese if you like, any mustard and ketchup to suit! Yummo! :)

    Image here… http://www.madebyblade.com/deep_fried_hamburger.jpg

  • Anonymous

    I agree with Bladedragonlord. It’s easy to so something with 500 grams of ground beef.
    Saute some onion and/or garlic. And beef and brown it. Put some spices or some tomato-y thing (real chopped tomatoes / tomato paste / crushed tomatoes) maybe a veggie or two… and you’re good to go. Something like this http://www.ruthsrealfood.com/2011/08/whats-for-lunch.html 

  • FoxyKate

    I grew up on ground beef with onions, tossed with elbow Mac and a can of tomato soup. It’s still a crappy meal, but there’s gotta be a way to healthy it up while still maintaining the convenience factor.

  • Crystal

     
    Wow, I just learned something from reading this. MSG has a different name in the hamberger helper. I did not know that MSG can also be called hydrolyzed soy protein. My husband has a severe reaction when it comes to MSG so I am always reading labels when I go shopping. Quite often I will buy something that doesn’t say it has MSG and he will still have a reaction to it. I am wondering if that is the reason why, is because MSG is being called something different. These 2 products I never buy anyways because it has way too many ingrediants. And I was always told if you cannot pronounce whats in your food, don’t buy it.

  • Crystal

     
    Wow, I just learned something from reading this. MSG has a different name in the hamberger helper. I did not know that MSG can also be called hydrolyzed soy protein. My husband has a severe reaction when it comes to MSG so I am always reading labels when I go shopping. Quite often I will buy something that doesn’t say it has MSG and he will still have a reaction to it. I am wondering if that is the reason why, is because MSG is being called something different. These 2 products I never buy anyways because it has way too many ingrediants. And I was always told if you cannot pronounce whats in your food, don’t buy it.

  • http://www.awakenedwellness.com/ Rachel Assuncao

    Hey Crystal – you might want to google ‘names of MSG’ or something similar to learn all of the different names.  It’s hidden under a long list of other ingredients too. It causes me migraines, and the bottom line is that even if I wanted to, I couldn’t eat most processed foods because of it.

  • Andrea

    Ok. So somebody give us time constrained folks some good, tasty, QUICK ideas on how to put together similar style meals that are healthier than box meals. Im all for healthy but i have to shop cheap & use little time when i cook most of the time.

  • http://www.fooducate.com/blog Fooducate

    There are a few links here and additionally on our facebook page http://www.facebook.com/fooducate

  • http://www.facebook.com/profile.php?id=1235452674 Therese Jones Schmidt

    I use Wildtree whenever I want to make something fast.  Here’s the ingredients for their Stroganoff Skillet Mix:  Sour Cream Powder (cream, non-fat milk solids, citric acid, lactic acid), Natural Butter Flavor, Sea Salt, Tomato Powder, Cornstarch, Mushroom Powder, Onion Powder, Garlic Powder, Dill, Lactic Acid.

    Granted, I’m not thrilled with the “Natural Butter Flavor” but compared to the rest I think it’s a better option.  Check out their other stuff at mywildtree.com/TSchmidt

  • Guest

    You give me a migraine with your food snobbery. You might want to google ‘orthorexia’.

  • Dfrisicaro2

    Crystal, goggle Dr. Mercola non GMO shoppers guide. He has a very up-to-date and detailed listing of all gmo products. I think you will find it the best comprehensive listing on the web.

  • Lauren

    And then you add hamburger meat, I’m guessing not grass-fed. Oy, as a working parents I guess I don’t think it’s that inconvenient to put a baked/sweet potato in the micro or boil water for pasta.

  • Jim

    Double blind studies have not shown that ANYONE has MSG sensitivity. After all, it occurs naturally in cheeses, broccoli and tomatoes.

  • FedUpWithFoodies

    Migraines are not caused by MSG. That is a stupid myth.

    You might want to google ‘hypochondriac’, then google ‘orthorexia’

    Stupid foodie turds.

  • FoodieNonsenseBlows

    Orthorexic asswipe

  • Guest

    Hey Dumbass – you might want to google ‘hypochondriac’, then ‘orthorexia’. Migraine headaches are not caused by MSG, idiot.

  • Laurenswann

    MSG and hydrolyzed soy protein are not the same ingredient, but the hydrolysis does release free amines that can trigger the same sensitivity reaction as MSG in susceptible individuals. FDA has written label violation warning letters for products claiming “MSG free” but also contain a hydrolyzed vegetable protein or autolyzed yeast extract for that very reason

  • http://www.fooducate.com/blog Fooducate

    Thanks for the clarification Lauren!