Here’s an interesting article in a recent edition of the Journal of the American Dietetic Association. Apparently, people read nutrition labels much less than they think they do. Researchers reached this conclusion by monitoring eye movements of approximately 200 volunteers.
This was in a simulated shopping experience, where the subjects were seated in front of computers fitted with eye tracking cameras they were not aware of. They were shown product inmages with various information, including nutrition labels.
Of the 65 people reporting they read labels, less than 20 actually did! That’s about 30%. Or 70% that did read the information, despite their claims.
Also, people who do read labels, start at the top and taper off before reaching the bottom. More on the study in the WSJ.
Do you read labels? What do you look at first – the calories? carbs? Or maybe the ingredient list?